Digital Marketing Manager

We are seeking an exceptional Digital Marketing Manager to drive global digital and social strategy, transforming brand priorities into compelling consumer journeys. In this pivotal role, you will be instrumental in shaping the digital presence and narrative for key strategic initiatives, connecting brand and product priorities to captivating digital experiences that resonate with a global audience. Your expertise will directly influence how consumers discover, engage with, and experience iconic products, driving innovation and consistency across all digital touchpoints.

Responsibilities

This role will lead the development and execution of distinct global digital marketing strategies for two strategic brand initiatives. You will translate business priorities into clear digital consumer journeys and channel plans, building cohesive narratives across seasonal product launches and brand moments. You will also identify opportunities to evolve digital ecosystems from campaign-led executions to connected, evergreen consumer experiences.

• Lead the development and execution of distinct global digital marketing strategies for key brand initiatives.
• Translate business priorities into clear digital consumer journeys and channel plans.
• Build connectivity across seasonal product launches and brand moments to ensure consistent storytelling.
• Identify opportunities to evolve digital ecosystems towards more connected, evergreen consumer experiences.
• Drive digital marketing plans for key product launches and strategic initiatives.
• Partner with cross-functional teams, including brand, creative, and communications, as well as external agencies, to bring seasonal stories to life.
• Develop briefs, channel strategies, digital journeys, and holistic ecosystem activation plans.
• Ensure digital and social executions align with the brand strategy of the teams they serve.
• Shape the evolution of brand presence across off-platform and company-owned digital platforms, developing premium and bespoke digital experiences.
• Collaborate with regional marketing partners and other digital marketing teams to enhance product discovery, storytelling, and consumer engagement.
• Explore new digital formats, technologies, and creator partnerships to deepen consumer experiences.
• Drive global marketing direction while enabling relevant regional adaptations.
• Serve as a key digital marketing partner to strategic brand teams.
• Build strong working relationships across cross-functional partners, including brand, digital, creative, and regional teams.
• Drive clarity around digital deliverables, milestones, dependencies, and decision-making.
• Represent digital marketing in strategic planning forums.
• Manage time and priorities across multiple teams.
• Establish Key Performance Indicators (KPIs) for key digital initiatives in partnership with analytics teams.
• Monitor consumer engagement and business signals to identify optimization opportunities.
• Capture learnings across launches and translate them into recommendations for future work.
• Document recommendations, learnings, and roadmaps for each brand to ensure continuity.

Qualifications

Must-Have Skills:

• 5+ years experience in digital marketing, brand marketing, integrated marketing, e-commerce, or a related discipline.
• Demonstrated ability to translate brand and business strategies into consumer-facing digital plans.
• Strong project leadership and cross-functional collaboration skills.
• Experience managing multiple workstreams and stakeholders across more than one team, against competing deadlines.
• Experience and expertise in building decks in Keynote.
• Ability to communicate effectively throughout a matrixed organization and present to peers and leadership.
• Deep understanding of digital consumer behavior, modern digital platforms, and social trends.
• Experience working in sports, footwear, sneaker culture, streetwear, entertainment, or youth culture.
• A passion for sports culture and an understanding of its influence on consumer behavior and brand narratives.
• A deep understanding of relevant consumer cultures, particularly within high-profile product launches and lifestyle segments.
• Bachelor's degree or equivalent experience.
• Ability to provide ideas and insight for digital marketing, with a strong creative marketing vision.
• Ability to build connectivity across seasonal releases and brand moments.

Nice-to-Have Skills:

• Experience managing digital ecosystems.
• Experience with e-commerce, social media, and influencer culture management.
• Strong communication skills, a proactive "doer" mentality, and the ability to work effectively in ambiguous environments.
• Comfortable managing competing workstreams and operating within a matrix organization.
• Previous industry experience is highly preferred.