Marketing Analytics Student Assistant

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state's flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

The University of Georgia Center for Continuing Education & Hotel is hiring motivated, dependable, and team-orientated individuals for jobs that advance UGA's mission of Public Service and Outreach. The Georgia Center, located on campus across from Stegeman Coliseum, is the campus hub for the development and administration of non-credit professional and continuing education courses as well as home of the only on-campus hotel.

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ( hrweb@uga.edu).

The University System of Georgia is comprised of our 25 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 08.02.18.01.02.

Additionally, USG supports Freedom of Expression as stated in Board Policy 06.05 Freedom of Expression and Academic Freedom.

Collecting, analyzing, and interpreting marketing data to support strategic decision-making. The Marketing Analytics Student Assistant will work closely with the Marketing & Communications team to evaluate performance across digital channels, including Google Analytics 4 (GA4), Google Search Console, email marketing platforms, social media platforms, and paid media campaigns. The student will help transform data into actionable insights by tracking key metrics, identifying trends, measuring campaign effectiveness, and providing recommendations that support marketing goals.
The student assistant will also collaborate with the Georgia Center's Information Technology team to help develop and maintain reporting dashboards that improve access to marketing performance data. Responsibilities include assisting with data consolidation, dashboard development, KPI tracking, report preparation, and ensuring data accuracy across platforms.
Successful candidates will possess strong analytical and problem-solving skills, attention to detail, and the ability to communicate findings to both technical and non-technical audiences. Experience with Excel, Google Sheets, analytics platforms, or data visualization tools such as Looker Studio, Power BI, or Tableau is preferred but not required. This position provides valuable hands-on experience in marketing analytics, reporting, and data-driven strategy while supporting the Georgia Center's marketing initiatives.