Assistant Manager, Community Maagement, Armani US

Job Title: Assistant Manager, Community Management (Armani beauty)

Division: L'OREAL Luxe

Location: 10 Hudson Yards, New York, NY 10001

Reports To: Director, Consumer Engagement

About L'Oreal & L'Oreal Luxe: For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility.

At L'Oreal Luxe, our mission is to provide consumers with exceptional products and unique brand experiences. Our portfolio features highly aspirational luxury brands such as Lancome, Yves Saint Laurent, Giorgio Armani, Kiehl's, and Valentino, as well as emerging trendsetters.

Job Overview: The Assistant Manager of Community Management will develop and execute innovative strategies to cultivate thriving online communities around Armani Beauty. Serving as a hands-on keyboard maestro, this role involves engaging directly with the brand community, evangelizing potential consumers via comments, DMs, and social channels, and amplifying earned creator content. You will hone the brand's voice to ensure all interactions align with luxury codes, collaborate cross-functionally (Advocacy & Influence, Social, Marketing, E-commerce), and foster authentic connections that drive social love and brand loyalty.

Key Responsibilities:

Community Strategy & Management

• Develop and execute the overarching community management strategy for Armani Beauty, establishing KPIs, performance benchmarks, and regular optimization reports.
• Monitor online conversations, sentiment, and emerging social trends to identify proactive and reactive community-building opportunities.
• Manage a dynamic topical calendar, tapping into relevant cultural moments and VIP talent milestones.
• Translate consumer insights and data-based recommendations into actionable strategies to elevate the voice of the consumer.

Community Moderation & Engagement:

• Actively engage and monitor communication across core social channels (TikTok, Meta - DMs and in-feed) with consumers, fans, and influencers.
• Draft fresh, authentic community management replies in alignment with brand guidelines and stakeholder approvals.
• Utilize social listening platforms (e.g., Traackr, Sprinklr) to identify organic creators of all tiers for potential integration into Advocacy & Influence (A&I) programming.
• Monitor and report on community health metrics, social listening KPIs, and campaign performance.

Advocacy & Influence (A&I) Support:

• Partner with cross-functional teams to identify earned conversation and advocacy moments during key campaigns, product launches, and brand events.
• Contribute creative ideas and community-first perspectives to A&I brainstorms and ideation sessions.
• Act as the brand's eyes and ears during potential crisis management situations, generating rapid social listening reports and flagging critical commentary.

Team Operations & Administration:

• Support the A&I team with critical administrative workflows, including MyMarket, Shop, Purchase Orders (POs), Traackr management, and agency coordination.
• Own and manage internal team documentation (weekly agendas, marketing status trackers).
• Provide professional on-site support for live eventing, activations, and social content capture.

Qualifications & Requirements:

• Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Experience: 3+ years of professional experience in Brand Community Management, Influencer Marketing, and Social Media.
• Industry Knowledge: Deep understanding of the luxury beauty landscape, social media platforms, community management tools (Sprinklr, Traackr), and analytics platforms.

Skills:

• Exceptional copywriting skills with a proven ability to adapt tone-of-voice to luxury brand guidelines.
• Strong project management, organization, and multi-tasking abilities in a fast-paced environment.
• Analytical mindset with experience measuring ROI and social impact.
• Proficiency in Microsoft Office Suite.
• Preferred: Prior luxury or beauty industry experience; social media marketing/community management certifications.

What's In it For You: