Manager, Digital Personalization & CX Strategy

Manager, Digital Personalization & CX Strategy

Location: Remote: CST or EST hours worked

Department: Digital Marketing / Customer Experience

Are you a data-driven digital strategist with a passion for crafting tailored customer experiences? Our established Financial Services client is seeking a Manager of Digital Personalization & CX Strategy to champion, scale, and evolve our digital personalization and optimization roadmap across web and mobile ecosystems.

In this role, you will bridge the gap between user experience, marketing technology, and analytics. Leading a dedicated cross-functional team, you will partner with product owners, data teams, and business stakeholders to turn audience insights into dynamic, high-converting digital journeys using industry-leading tools like Dynamic Yield, Optimizely, and Adobe Target.

• Strategy & Roadmap: Define, lead, and execute the enterprise-wide personalization and A/B/MVT testing strategy across all digital touchpoints throughout the customer lifecycle.
• Campaign Execution & Governance: Direct end-to-end campaign execution-from scoping business requirements and audience segment mapping to campaign build, launch, and optimization.
• Cross-Functional Leadership: Partner with Product Owners, Data Engineering, and Analytics teams to define tracking requirements, integrate customer data, and measure full-funnel campaign impact.
• Platform Ownership & SME: Serve as the subject matter expert on modern personalization technology (ideally Dynamic Yield or similar MarTech platforms), driving platform adoption, efficiency, and future-state capability building.
• Team & Stakeholder Management: Guide a team focused on building high-impact web strategies, ensuring clear communication, aligned goals, and seamless operational delivery.
• Insights & Continuous Improvement: Translate complex performance analytics into actionable CX insights, continually refining segmentation, targeting rules, and optimization hypotheses.

• Experience: 7+ years of progressive experience in digital marketing, digital A/B/MVT testing, conversion rate optimization (CRO), or digital personalization.
• Education: Bachelor's degree (or equivalent experience: High School Diploma/GED + 10+ years of digital marketing experience).
• Leadership: Proven track record of managing team workflows, driving cross-functional alignment, and translating business goals into technical requirements.
• Hands-on Tech Expertise: Strong hands-on experience with top-tier personalization & testing engines (e.g., Dynamic Yield, Adobe Target, Optimizely, Salesforce Marketing Cloud, or Pega).

• Industry Focus: Background in direct-to-consumer digital channels, e-commerce, financial services, retail, or other regulated industries.
• Agile Framework: Experience working within Agile/Scrum delivery environments.
• Emerging Tech Interest: Familiarity with Content Management Systems (CMS), Customer Data Platforms (CDPs), AI/Machine Learning-driven personalization algorithms, and predictive audience building.
• Communication: Exceptional storytelling skills with the ability to articulate technical concepts and optimization ROI to non-technical executive stakeholders.

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