Director Marketing Automation and Solutioning Lead

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Remote/Commuter Opportunity - Open to candidates within the United States

SUMMARY:

The Director, Marketing Automation and Solutioning lead, will lead the exploration, identification and recommendation of MarTech investment decision, and shape the MarTech implementation strategy to drive digital transformation for the organization. Reporting into Omnichannel Customer Engagement lead, this individual will be an integral partner to the commercial organization and the primary go-to for MarTech needs across product portfolio. He or she will work closely with external vendors to design and deliver the technology solutions with actionable, impactful and measurable use cases to either improve operational efficiency or enhance omnichannel customer experience specific to Lundbeck portfolio of products. This person must have extensive hands-on experience with Adobe technology stack and deep knowledge in various MarTech products, with proven track records to bring them to life in pharmaceutical organizations, be a strategic storyteller and a strong collaborator with the ability to guide and influence in a highly matrixed environment while remaining hands-on when needed.

ESSENTIAL FUNCTIONS:

• Provide subject matter expertise to inform MarTech investment decision including Adobe tech stacks and beyond by developing compelling use cases with implementation plan and measurable outcomes. Align with the respective business units and obtain funding support
• Explore emerging products and technologies in the digital space and identify partnership opportunities to elevate Lundbeck's omnichannel capability with digital innovation applicable to Lundbeck's organizational priorities and translate them into specific project plans
• Design and define the technology framework and infrastructure needed for seamless activation of Omnichannel experience including modular content and personalized next best action/channel. Lead implementation efforts and work with both internal and external partners throughout the process
• Identify the integration needs across platforms, technologies and data domains and develop the technical solution to connect them into one cohesive digital ecosystem
• Strong collaboration with internal cross-functional team to ensure the identification, design and deployment of the latest marketing technologies and solutions are solving business challenges and driving business outcomes
• Provide hands-on oversight and leadership into the selection, implementation, and operation of marketing technologies that enhance omni-channel execution - outlining prioritization frameworks, technical implementation strategies, and risk mitigation approaches
• Establish and champion the omnichannel technology vision that is Leveraging AI, cloud platforms, advanced data architecture etc for an automated and digitized operating process and workflows leads to improved productivity and scalability
• Build and manage relationships with external partners and vendors, ensuring alignment with business objectives and delivery of high-quality outcomes. Co-lead the development and execution of a robust change of management strategy to ensure successful adoption of new processes, technologies, and ways of working

REQUIRED EDUCATION, EXPERIENCE, and SKILLS:

• Accredited Bachelor's degree in Marketing, Business, Technology, or related field
• 8+ years of relevant experience in digital operations, omnichannel technology within biotech or pharmaceutical industry or in a consulting company that supports the biotech or pharmaceutical industry.
• Prior project management leadership experience inclusive of driving activation strategies to ensure accountability and success of implementation
• Strong expertise and hands-on experience in Adobe technology stack, MarTech platforms, DMPs, CDPs such as Adobe, Saleforce, Lytics and AIQ
• Familiar with identity resolution partners such as Neustar, Liveramp,Onramp
• Robust technical knowledge of AI/ML and relevant platforms and technologies as well as common enterprise systems
• Experience in implementing projects for marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry
• Proven experience in managing external vendors and building Adobe technology stacks to support omni-channel marketing efforts
• Expertise in web technology/platform and IT processes.
• Strong understanding of content tagging, personalization techniques, and customer journey mapping.

• Strong analytical and strategic thinking; able to connect insights and translate them into actionable and implementable solutions
• Excellent verbal and written communication skills, with the ability to simplify complex topics for all organizational levels
• Strong interpersonal skills; collaborates effectively and builds relationships in cross-functional, matrixed environments
• Critical thinker and problem solver who is innovative, organized, proactive, and detail-oriented
• Ability to develop forward-thinking strategies and challenge the status quo
• Thrives in fast-paced, high-growth environments; adaptable with a strong sense of urgency and change mindset

PREFERRED EDUCATION, EXPERIENCE, and SKILLS:

• Accredited Master's Degree in MBA or related fields
• Experience in consulting/consulting-type of activities with strong commercial experiences in omni-channel activation, or digital marketing,
• Relevant experience in Omnichannel marketing principles and strategies, as well as channel development, preferably on pharma industry
• Experience in activating DTC cleanroom insights following compliant guidelines in the pharmaceutical industry
• Experience with the development and deployment of modular content capabilities
• Knowledge of pharmaceutical data (e.g., retail/ non-retail, distribution, specialty pharmacy, payer, promotional & marketing data, longitudinal patient-level data) both for traditional pharmacy products as well as medical products
• Experience with pharmaceutical launches and commercialization of pharmaceutical products
• Expertise with Google Analytics, AB testing platforms, VEEVA SFMC and social media analytics/reporting (incl. proficiency in A/B testing, multivariate testing)
• Understanding of Promomats (ability to track status/flow of jobs) and modular content capabilities
• Proficiency in MS Office (Excel/Access/PowerPoint)
• Experience presenting to and educating senior leadership around the fundamentals of digital transformation including investment, go/no go decisions, especially with non-technical audiences
• Strong preference for candidate to based in Deerfield, IL office

TRAVEL:

• Willingness/Ability to travel up to 20% domestically. International travel may be required.
• If based remotely, additional travel will be required to Deerfield, IL to meet the needs of the role and the business.

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate's geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $220,000 - $250,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company's long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis. #LI-LM1, #LI-Remote

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.

Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.