Principal Product Manager-Marketplace

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference

We are seeking a Principal Product Manager to lead the member commerce experience for HealthEquity Marketplace, a managed health and wellness platform designed to help our members get more health and healthcare per dollar. We are seeking a strategic and agile commerce expert with deep experience in managed marketplaces. This role will build and scale the demand side of Marketplace. You define how members discover, evaluate, and purchase across three offering models: clinical programs, referral and affiliate partners, and direct commerce where HealthEquity operates as merchant of record.

This is a 0-to-1-to-scale opportunity. This position reports to the GM of Marketplace and sits within the Product organization.

What you will be doing

Commerce Experience

Own the end-to-end member commerce experience and journey.

• Define the member journey from intent elevation to discovery and purchase.

• Design the evaluation and purchase flows that support Marketplace offering models.

• Establish the interaction patterns and experience standards.

• Own conversion rate, member satisfaction, and overall usability as success metrics.

Intent and Discovery

• Convert low-intent account activity into commerce engagement.

• Create the intent layer that elevates everyday account activities, like balance checks, transaction reviews, and claims, to higher intent health purchasing opportunities.

• Design discovery experiences that help members find relevant programs, services, and products at the right moment.

• Translate the Marketplace offering portfolio into clear, intuitive discovery paths that remain simple and relevant as the catalog grows.

Funnel Performance and Experimentation

• Own performance across the full Marketplace member funnel.

• Define measurement frameworks across discovery, evaluation, purchase, and repeat engagement.

• Establish instrumentation and analytics standards across the commerce funnel.

• Drive a high-frequency experimentation roadmap across discovery, conversion, and retention surfaces.

• Translate funnel data into clear product priorities and roadmap decisions.

Commerce Operating Model

• Define and run the operating model for Marketplace commerce.

• Establish product processes and working rhythms across Product, Engineering, Design, Marketing, and other partner teams.

• Lead launch coordination for new Marketplace capabilities and offerings.

• Ensure teams can move quickly while maintaining clarity, quality, and accountability as Marketplace scales.

What you will need to be succesful

• 8+ years of product management experience with significant depth in consumer commerce, ecommerce platforms, or marketplace platforms.

• Demonstrated experience building or scaling a direct-to-consumer commerce product from an early state, including the foundational decisions that shaped how it scaled.

• Direct experience building or operating within a managed marketplace where multiple partner offerings are presented within a unified commerce experience.

• Experience designing and launching consumer-facing commerce flows including discovery, evaluation, and checkout.

• Strong product judgment combined with analytical rigor: you articulate what a great experience looks like, feels like, and the measurements to validate it.

• Mobile-first instincts: you design for tap targets, app-based flows, and mobile responsiveness as the default.

• Fluency with AI-assisted prototyping and design tools to compress the cycle from idea to testable hypothesis.

• Ability to lead complex cross-functional initiatives across Engineering, Design, Marketing, GTM, and partner teams without direct authority.

• Comfort in regulated environments where eligibility rules and compliance requirements shape what can be built and how it is communicated.
• Preferred Qualifications
  • Experience building or scaling consumer commerce products in health, wellness, digital health, or healthcare services.
  • Familiarity with HSA and FSA eligibility requirements and how they influence consumer purchase experience design.
  • Experience building recommendation or contextual discovery systems within consumer commerce products.
  • Background in subscription retention, including the post-enrollment product decisions that drive renewal.

#LI-Remote

This is a remote position.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision

• HSA contribution and match

• Dependent care FSA match

• Uncapped paid time off

• Paid parental leave

• 401(k) match

• Personal and healthcare financial literacy programs

• Ongoing education& tuition assistance

• Gym and fitness reimbursement

• Wellness program incentives

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity's immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations.

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

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