Marketing Analytics Lead (Lifecycle & Retention)

A global leader in entertainment and media, constantly innovating to deliver unparalleled experiences to millions worldwide, is seeking exceptional talent. This organization is at the forefront of digital transformation, shaping the future of how people engage with content. Aquent is proud to partner with this visionary client to find outstanding professionals.

Are you a data-driven strategist with a passion for understanding customer behavior and driving impactful marketing outcomes? We are seeking a Marketing Analytyics Lead to join a forward-thinking team dedicated to enhancing subscriber engagement and retention for a premier streaming service. In this pivotal role, you will leverage advanced analytics to uncover key insights, shape cross-channel strategies, and directly influence the success of marketing initiatives that reach a vast global audience. Your work will be instrumental in optimizing the customer journey, fostering loyalty, and ensuring a seamless, captivating experience for every subscriber.

**Key Responsibilities:**

* Lead cross-functional coordination with data and analytics teams, translating business needs into clear reporting and analysis requirements, and supporting the development of self-service tools for marketing performance and ROI tracking.

* Provide advanced reporting, exploratory analyses, and ongoing monitoring of program performance to support daily engagement analytics needs.

* Analyze extensive marketing data to identify trends, patterns, and insights, informing and optimizing marketing strategies across all channels and lifecycle stages.

* Conduct comprehensive cohort and segmentation analyses, partnering with data science teams on predictive modeling to understand customer lifecycle stages and refine model validation.

* Collaborate closely with marketing, data analytics, and data science teams to develop and communicate a clear learning agenda and experimentation roadmap.

* Champion experimentation best practices across the marketing organization, ensuring robust test design, proper implementation, prioritization of opportunities, and identification of actionable next steps.

* Develop and provide data-driven recommendations for improving campaign effectiveness, targeting, messaging, and creative elements.

* Cultivate a deep understanding of audience capabilities and attribute definitions to support marketing and operations teams in delivering accurate and reliable insights for campaigns.

* Stay abreast of industry trends, best practices, and emerging technologies in marketing analytics to continuously enhance our capabilities.

* Support the automation of marketing campaigns, particularly email initiatives.

* Act as a key liaison between marketing and central analytics teams, ensuring seamless data flow and insight sharing.

* Focus on digital marketing analytics, with a strong emphasis on retention and engagement metrics.

**Must-Have Qualifications:**

* Bachelor's degree in a relevant field.

* 5+ years of dedicated data analytics experience in engagement, retention, and/or growth marketing.

* Proven expertise in manipulating large datasets, interpreting complex data trends, and leveraging SQL to extract insights from disparate data sources.

* Strong proficiency in data visualization best practices, with hands-on experience using leading tools to create compelling data stories.

* Deep practical experience with A/B testing, from designing experiments to interpreting results and translating findings into actionable strategies.

* Exceptional ability to simplify complex problems, distill data into clear insights, and construct compelling narratives that guide strategic decision-making.

* Outstanding relationship-building and communication skills, capable of effectively engaging with all levels of an organization.

* Ability to identify critical trends within data.

* Experience with segmentation analysis.

* Background in digital marketing, subscription business models, or streaming services.

**Nice-to-Have Qualifications:**

* Understanding of statistical concepts related to experimentation and causal inference.

* Experience standardizing and reporting Key Performance Indicators (KPIs) across diverse global regions and markets.

* Experience designing experiments.

**About Aquent Talent**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.