Director, Marketing Operations

Presidio, Where Teamwork and Innovation Shape the Future AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next-generation AI. We empower businesses-and their customers-to achieve more through innovation, automation, and intelligent insights.

The Role:

The Director, Marketing Operations is a strategic, hands-on leader responsible for owning the end-to-end demand operations ecosystem. This includes marketing automation, Salesforce integration, lead and account lifecycle management, data governance, attribution, analytics, and the supporting demand technology stack.

This role is foundational to scaling revenue. You will transform fragmented lead and account flows into a scalable, automated, and insight-driven revenue engine-serving as the operational backbone of Marketing and a trusted partner to Sales and RevOps. Success requires deep systems expertise, strong process design, and the ability to create clarity and structure in complex, evolving environments.

This is a build, manage and optimize role for someone who thrives in ambiguity, designs durable operational frameworks, and drives measurable business outcomes through cross-functional partnership.

Responsibilities include:

Marketing Automation, CRM Ownership & Demand Technology

• Own and optimize the marketing automation platform (Pardot / Marketing Cloud Account Engagement) and its bi-directional integration with Salesforce.
• Ensure a true 1:1 sync between systems with minimal errors, duplicates, or data drift.
• Partner with Sales Ops and RevOps to govern lead, contact, account, and campaign data across systems.
• Identify gaps in the demand technology stack; define requirements, evaluate tools, and lead implementation of net-new demand technologies as needed.

Data Integrity, Governance & Compliance

• Establish and enforce data governance standards, including field usage, validation rules, normalization, and documentation.
• Lead database health initiatives: deduplication, record protection, re-engagement, archival, and regular audits.
• Ensure GDPR and global compliance requirements are met, including consent management and Do Not Email/Call handling.
• Own enrichment strategy and tooling (e.g., ZoomInfo, Clearbit, Demandbase), ensuring all inbound leads meet minimum data quality standards.

Lead & Account Lifecycle, Scoring & Routing

• Define, document, and operationalize the full lead and account lifecycle from first touch through opportunity conversion.
• Build and maintain lead, contact, and account-level scoring and grading models (behavioral and demographic), aligned with Sales priorities and ABM tiers.
• Define and automate MQL, SQL, recycle, and rejection processes with clear SLAs and ownership.
• Define and operationalize account-based qualification, prioritization, and routing logic in partnership with Sales and RevOps.
• Implement automated lead and account routing, notifications, and safeguards to ensure fast, consistent follow-up.
• Eliminate manual lead handling wherever possible using Salesforce Flow and system automation.

Nurture Strategy & Engagement Programs

• Design and operationalize scalable nurture frameworks across lifecycle stages, personas, and accounts.
• Audit, clean up, and rationalize legacy engagement and nurture programs.
• Enable behavior-based, persona-driven, and account-based engagement and nurture programs.
• Support multi-threaded engagement across buying committees within target accounts.
• Partner with Demand Generation, Field Marketing, and Content to ensure programs are measurable, optimized, and continuously improved.

Attribution, Analytics & Reporting

• Own Lead Source, Campaign Source, and attribution logic across systems.
• Ensure attribution data is automated, standardized, locked, and preserved through conversion.
• Support account-level attribution and reporting, including target account engagement, progression, and pipeline impact.
• Build dashboards and reporting that surface funnel health, lead velocity, conversion rates, SLA adherence, and marketing's impact on pipeline and revenue.
• Partner with Finance, RevOps, and Marketing Leadership on forecasting, ROI analysis, and performance insights.

Cross-Functional Leadership & Enablement

• Serve as the primary liaison between Marketing, Sales, RevOps, and IT on all demand operations, data, and ABM enablement matters.
• Drive alignment on definitions, processes, lifecycle stages, and success metrics.
• Lead documentation efforts including playbooks, lifecycle maps, routing matrices, attribution logic, and governance guidelines.
• Train and enable stakeholders on systems, processes, and best practices.

Success Metrics (12-18 Months)

• Clean, healthy database with <70% storage utilization and near-zero sync errors
• Fully automated lead and account capture, scoring, routing, and handoff
• Clear, adopted MQL and lifecycle definitions across Sales and Marketing
• Operationalized account-level scoring and prioritization for ABM programs
• Trusted attribution and pipeline reporting used by leadership
• Faster response times and improved lead-to-opportunity conversion rates
• Strong Sales confidence in lead quality, account prioritization, and process consistency

Required Skills and Professional Experience

• 10-15+ years of experience in Marketing Operations, Demand Operations, Revenue Operations, or related roles
• Deep expertise with Salesforce and Pardot / Marketing Cloud Account Engagement
• Proven experience building lead and account lifecycle automation at scale
• Strong understanding of B2B demand generation, field marketing, inside sales, and ABM workflows
• Hands-on experience with data enrichment, deduplication, and attribution tools
• Advanced Salesforce Flow, reporting, and dashboard experience
• Demonstrated ability to lead cross-functionally and drive operational change

Preferred Skills and Professional Experience

• Experience in complex B2B or enterprise sales environments
• Familiarity with ABM strategies, account-level scoring, and account-based reporting
• Exposure to AI-driven scoring, enrichment, or attribution models
• Prior collaboration with or background in RevOps or Sales Ops
• Strong documentation, systems thinking, and process design mindset

Your future at Presidio

JoiningPresidiomeans stepping into aculture of trailblazers-thinkers, builders, and collaborators-who push the boundaries of what's possible. With our expertise inAI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world.

Here,your impact is real.Whether you're harnessing the power ofGenerative AI, architecting resilientdigital ecosystems, or drivingdata-driven transformation, you'll be part of a team that is shaping the future.

Ready to innovate? Let's redefine what's next-together.

About Presidio

Presidio is committed to hiring the most qualified candidates to join our amazing culture. We aim to attract and hire top talent from all backgrounds, including underrepresented and marginalized communities. We encourage women, people of color, people with disabilities, and veterans to apply for open roles at Presidio. Diversity of skills and thought is a key component to our business success.

At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio's expert technical team develops custom applications, provides managed services, enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally. For more information, visit www.presidio.com.

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Applications will be accepted on a rolling basis.

Presidio has a strong commitment to the community we serve and our employees. As an Equal Opportunity Employer, we strive to have a workforce that includes the community we serve.

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