Principal Content Strategist

Adobe and its customers have powerful stories to tell-and marquee events are where those stories take center stage. We are seeking a content strategist and producer who will not only craft compelling event narratives, but also establish a highperforming global content Center of Excellence (COE) that sets the standard for how Adobe shows up across major field and customerfacing moments.

In this role, you will define and scale the strategic content approach for Adobe's Enterprise marketing initiatives, developing narrative frameworks and production methodologies that become the global benchmark for event excellence. You will lead the creation of highimpact assets-keynotes, breakout presentations, immersive demos, interactive content, and video storytelling-ensuring every deliverable reflects a worldclass, COEdriven commitment to quality and consistency.

You'll partner closely with internal and external creative teams, designers, writers, and agencies globally to translate strategy into polished, eventready outputs. You will also work directly with customers to cocreate stories that showcase real business impact, elevating their voice as a key component of our global storytelling playbook.

The ideal candidate is an inventive event storyteller who understands how to unify customer insights, business outcomes, and technology value into narratives that land powerfully on stage. You think beyond traditional formats and are skilled at orchestrating content workflows that scale globally, building repeatable frameworks, templates, and processes that enable Adobe's global event ecosystem to operate at a COE level.

• Content Narrative- Shape customercentric event messaging and narrative systems aligned to Enterpriselevel gotomarket themes. Establish and maintain global standards that ensure Adobe for Business storytelling remains consistent, scalable, and COEgrade across regions and event tiers.
• Content Development & Production- Own the endtoend creation of marqueeevent content-from early narrative alignment through final production. Build production frameworks, templates, and operational models that elevate quality and enable teams worldwide to deliver event content at a consistently exceptional standard.
• Customer Relationships- Partner directly with customers to develop narrativedriven assets for highvisibility stages. Craft outcomefocused stories that reinforce Adobe's global value proposition and can be reused across the broader COE library and field ecosystem. Partner directly with customers to develop narrative-driven assets for internal and external event use. Understand their business objectives and success drivers to craft compelling, outcome-focused stories.
• Cross-Team Collaboration - Work across account teams, subject matter experts, creative partners, and marketing stakeholders to drive content alignment and unify storytelling. Build the connective tissue that ensures global teams operate from the same playbook, uphold the same standards, and benefit from a centralized COE model.

• 7+ years of experience in content strategy or product marketing
• Shown success in influencing decisions and stakeholders at the Executive Level
• Self-starter who initiates and executes projects with little to no direction
• Extraordinary written communication skills: able to consolidate sophisticated ideas into clear, succinct executive summaries
• Proven success creating compelling messages and positioning
• Leadership with the ability to build consensus and drive decision making across multiple business units or matrixed organizations
• Familiar with Adobe for Business solutions and other marketing technologies, with the ability to demonstrate benefits and capabilities
• Deeper technical or business strategy knowledge with Adobe for Business solutions strongly preferred
• Willing to travel 30% (14+ events expected in the US annually)

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.