Sr. Commercial Brand Associate

The Senior Commercial Brand Associate is a critical role at the heart of our brand-building efforts, supporting the execution of Brand Building across Established, Innovation, & Strategic Growth Channel (SGC) Teams. As a key member of the Brand Management team, you will be instrumental in driving flawless execution of day-to-day brand activities. This position provides foundational experience in brand management within a fast-paced CPG environment, offering a unique opportunity to contribute to the growth of our iconic brands.

MAIN RESPONSIBILITIES

Marketing Operations:

• Manage Marketing Execution to help deliver compelling Brand-Building.
• You will manage key brand-building visuals and oversee promotional packaging changes for key events.
• Maintain accurate tracking of the brand's consumer budget including the creation of purchase orders (POs), navigating approval systems, and partnering with vendors to ensure timely invoicing and year-end budget reconciliation as well as budget management within financial systems.

Activations/eComm Execution:

• Coordinate the creative development process for a wide range of brand assets, including packaging, PR materials, and influencer/partnership content.
• You will manage the tactical execution of brand activations and consumer sweepstakes, ensuring all materials uphold brand guidelines and maintain consistency across channels.
• Manage and execute the brand's tactical eCommerce priorities to drive online growth.
• You will be responsible for ensuring a compelling brand presence on retailer websites by maintaining product content and coordinating the new-item setup process.

Sales Support:

• Develop compelling sales materials and support the Assistant Brand Manager (ABM) in their material development.
• Create materials tailored for SGC customer meetings to bring brand-building initiatives to life. This includes managing the creation and distribution of new item sales samples to support customer requests.

Brand Support:

• Manage day-to-day brand activities and maintain clear, actionable marketing execution timelines and activation flows to ensure on-time delivery.
• Partner closely with customer marketing teams by providing them with the necessary brand assets and marketing materials to succeed with innovation and SGC-specific executions.

MINIMUM QUALIFICATIONS

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 2+ years of relevant professional experience
• Strong organizational skills with a proven ability to manage multiple projects and deadlines simultaneously.
• Excellent attention to detail, particularly with financial tracking, data entry, and brand guideline adherence.
• Demonstrated ability to work collaboratively and effectively within a cross-functional team environment.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite, especially PowerPoint and Excel.

PREFERRED QUALIFICATIONS

• Direct experience with budget management, purchase orders, or financial tracking systems (e.g., Coupa, SAP).
• Experience in eCommerce, digital marketing, or managing a brand's digital shelf presence.
• Experience working with external partners, such as creative agencies, PR firms, or vendors.
• Proven ability to analyze data and translate it into actionable insights and compelling stories.

ADDITIONAL CONSIDERATIONS

• Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
• International relocation or international remote working arrangements (outside of the US) will not be considered.

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.