Sr Manager, Mobile GTM

The Opportunity

We are seeking a proven strategic leader to join our team as Mobile GTM manager. This is an outstanding opportunity to play a pivotal role in driving the growth and success of our mobile apps in the Creator portfolio (Firefly, Premiere, Lightroom)! Your expertise in digital marketing, coupled with a consistent track record of accomplishment in product-led growth, will be crucial in achieving our high-reaching goals.

Our team provides critical business insights, ensures alignment on goals, and propels key initiatives forward globally. We work cross-functionally to define customer journey requirements across demand creation, app store optimization, monetization, and both free and paid engagement by segment, driving long-term business growth. Team members are analytical and strategic, with a practical approach to achieving results through positive relationships across the organization.

What you'll Do

• Set quarterly and annual objectives, key results, and ARR targets, driving accountability cross-functionally for performance against targets; in collaboration with product marketing, finance, and data science teams.

• Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams.

• Improve Customer Experience: Obsess over all journeys, identify improvement opportunities, and drive cross-functional teams to deliver against long-term customer growth goals.

• Develop actionable insights: Partner with Analytics teams to understand business trends and develop impactful recommendations for growth.

• Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery.

• Develop and maintain expertise in Creator mobile apps' key customer segments, providing insights back to Product teams for enhanced product capabilities.

What you need to succeed

• Educational Background: BS/BA or equivalent experience with 12+ years of marketing, software, high tech, or management consulting experience supporting B2C products or services. Hands-on experience with mobile apps is required.

• Understand digital business models and mobile apps; skilled in testing and improving customer experiences.

• Enjoys having their impact measured in real-world metrics that correlate to near-term and longer-term sales success.

• Dynamic Environment: Successful in dynamic environments, rapidly anticipating, and adapting to shifting priorities.

• Leadership Experience: Experience leading multi-functional teams to launch high-impact business initiatives.

• Problem Solving: Ability to rapidly assess problems, define options, evaluate, and implement solutions to address critical business issues.

• Ability to take a stand, advocate a course of action, and communicate supporting facts.

• Communication Skills: Outstanding communication and interpersonal skills, both verbal and written, at all levels.

• Team-Oriented: A proven sense of self, balanced with the strive to put the team first.

• Global Awareness: Global cultural awareness and experience. Good sense of humor.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.