Specialist Site Operations DTC E-Commerce

The Site Merchandising Operations Specialist is responsible for delivering seamless product activation across digital channels. This role manages end-to-end product setup, categorization, and promotional inclusion while maintaining accuracy and timeliness for launches. Acting as a key liaison between several cross-functional teams, the Specialist drives operational excellence through go-to-market readiness, workflow documentation, and continuous process improvements. Additional responsibilities include optimizing product discoverability, overseeing product photography needs and supporting A/B testing. The ideal candidate is detail-obsessed, proactive, and thrives in a fast-paced environment.

• Own end-to-end product activation process, ensuring accurate and timely product launches across all digital channels.

• Maintain seasonal product assortment matrix, launch status trackers and documentation for activation workflows.

• Support in day-to-day site merchandising operations, including categorization, special feature tagging and attribution.

• Manage all product activation reporting and communicate regular status updates, impacts and concerns to stakeholders.

• Partner with Merchandising, Planning, Content and Marketing teams to support product/campaign launches, seasonal refreshes and promotional readiness.

• Optimize category hierarchy and product attribute data in various source systems to improve product discoverability.

• Own end-to-end process for creation, testing, and quality assurance of promotional campaigns within our Ecommerce platform.

• Lead regional product photography process, in partnership with Global teams, to ensure required assets for activation are received and meeting best in class visual standards set.

• Champion continuous process improvements by identifying gaps and recommending candidates for workflow improvements to management team.

• Troubleshoot and support solutioning product functionality issues, coordinating with technical teams as needed.

• Support AB Testing, SEO and other CRO initiatives to increase engagement and drive sales.

• Document and track competitive and industry trends though site deep dives, sharing findings and making recommendations.

• May coordinate or lead small site merchandising projects or initiatives within related workstreams.

• Bachelor's degree preferred.

• 3+ years of ecommerce, digital merchandising, or site operations experience.

• Ability to independently manage multiple assignments, prioritize tasks, and deliver deadlines in a fast-paced environment.

• Strong attention to detail, demonstrated accuracy, and commitment to executional excellence.

• Proactive problem solver who thrives on troubleshooting and continuous improvement.

• Excellent communication and interpersonal skills, and ability to succeed in a highly cross-functional environment.

• Experience analyzing performance data to support recommendations.

• Proficiency with Excel and Microsoft suite for bulk uploads, process workflows and data organization.

• Experience working within Ecommerce platforms/technologies.

• Customer focused mindset with a passion for transforming digital experiences.

The hiring range base pay for this position is $62,700-$83,380 + Bonus + Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience.