Enterprise Imaging Marketing Director

Agfa HealthCare, is a division of the Agfa-Gevaert Group which is headquartered in Mortsel, Belgium and traded on Euronext Brussels (AGFB).

At Agfa HealthCare, we support healthcare professionals across the globe to transform the delivery of care. Our focus is 100% on providing best-of-suite Imaging IT software solutions that enable secure, effective and sustainable imaging data management.

From product development to implementation, our unified Enterprise Imaging Platform is purpose-built to reduce complexity, improve productivity and deliver clinical value. We use our proven track record as an innovator, our in-depth medical knowledge and our strategic guidance to help healthcare providers achieve their clinical, operational and business strategies.

The Enterprise Imaging for Radiology Marketing Director is responsible for all downstream marketing and sales enablement to achieve the AGFA strategic, business, customer satisfaction, & success goals in North America for our Enterprise Imaging platform

The Director is also responsible for the relevant upstream activities related to market segmentation, competitive play, and related market requirements. This encompasses managing our NA Advisory Board for Radiology as well as other consultative sources on challenges, needs, and requirements.

What You'll Do (Duties & Responsibilities):

• Grow the NA Enterprise Imaging business by developing, driving, monitoring, and leading sales and marketing programs and tactics for upgrading existing accounts, capturing net new clients, and upselling and cross-selling opportunities that achieve regional order intake, revenue and profitability goals.
• Expert in positioning and promoting Cloud/SaaS and Artificial Intelligence (AI) solutions to drive market penetration, accelerate customer acquisition, and deliver measurable growth through compelling value propositions and go-to-market strategies.
• Develop and operationalize targeted sales placemats aligned to key account priorities and value propositions to drive engagement and revenue.
• Lead RFP optimization-standardize intake, templates, and review checkpoints-to streamline proposal operations and improve win rates.
• Design and manage Install Base (IB) programs that expand share of wallet, strengthen retention/referenceability, and enable cross-sell/upsell motions.
• Plan and execute local events and tradeshows (including pre-event content, onsite activation, lead capture, and post-event follow-up) in collaboration with the global team, to build a qualified pipeline and deepen customer relationships.
• Ensure marketing metrics alignment-win/loss analysis, market share tracking, funnel conversion, velocity, and campaign ROI-to inform strategy and optimize outcomes
• Assess business success parameters (wins/losses, funnel volume, velocity, sales performance, order intake, revenue generation, margin)
• Build and maintain analytics dashboards (e.g., CRM/BI) that provide timely visibility into pipeline health, market share trends, and performance KPIs for leadership and field teams.
• Collaborate cross-functionally with Sales, Customer Success, Product, and Global Marketing to align plays, messaging, reference sites, and partner motions that amplify IB and event strategy.
• Establish continuous improvement loops: feed win/loss insights back into sales placemats, proposals, and campaign targeting to raise conversion quality and velocity.

What You'll Bring:

• 7-10+ years in marketing, sales enablement, or growth roles; experience in enterprise software as a service (Cloud/SaaS) or healthcare IT preferred.
• Proven track record supporting RFP processes end-to-end (intake, solutioning, bid management, submission, debrief).
• Demonstrated success managing IB programs and driving cross-sell/upsell, retention, and referenceability outcomes.
• Strong command of marketing analytics: win/loss analysis, market share estimation, funnel/velocity modeling, and revenue/margin tracking; proficiency with CRM and BI tools (e.g., Dynamics/Salesforce; Power BI/Tableau).
• Hands-on event management experience-planning, budgeting, staffing, content, and lead management for local events and tradeshows.
• Exceptional cross-functional collaboration, stakeholder management, and communication skills; ability to convert insights into clear sales placemats and executive-ready board materials.

Education:

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

Experience:

• Minimum of 5 years in the Imaging/Cloud IT industry.
• A thorough understanding of the clinical objectives of a diagnostician is preferred.
• Strong communication skills, both verbal and written, are required
• Strong, dynamic interpersonal presentation skills required
• Specific skills (core competencies, key specialities, technical, human relations or managerial skills, and knowledge areas necessary)
• Excellent organizational skills.
• Strong customer orientation.
• Sales focused
• Can-do approach
• Self-starter
• Team-oriented
• Business metrics-driven
• Monitor funnel and assist in specific client selling strategies
• Ability to articulate our unique value proposition to radiologists and IT executives
• Play an active role in supporting demand generation
• Must be US-based
• Marketing experience
• Travel requirements - up to 30% of the time

We offer a rewarding career in a field that impacts lives, the opportunity to work with a talented and committed team of individuals, training and career development programs, and a competitive compensation and benefits package. If you want to be part of this experience, we'll take you there!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment application process, please contact agfahealthcarehrna@agfa.com.

At Agfa HealthCare, we are passionate about creating an inclusive workplace that promotes diversity of Age, Gender, Gender Identity or expression, Race, Sexual Orientation, Physical Ability, Ethnicity, or any other aspect that makes someone unique. The differences among us are our strengths. We are committed to promoting a diverse, equal and inclusive workplace that fully represents the different cultures, viewpoints and backgrounds of our global organization and the world we live in.

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