Channel Marketing Manager, Non-Commercial Foodservice

It is our Mission in North America Foodservice (NAF) to be the undisputed leader in away from home food by building brands through business-to-business (B2B) marketing.

The NAF Channel Marketing team is charged with determining where to play, what to sell, and how to win in selling channels and has ownership of the holistic go-to-market strategy.We use our deep Operator knowledge to develop strategies, plans and create demand driving solutions to grow our business and help our customers thrive, now and in the future. Front and center in Channel Marketing is our ability to partner with sales! We love our sales partners and try to enable them to win every day in the market.

The Non-Commercial (NC) channel is critical to delivering the mission and we are looking for a Marketing Manager to lead in this space.Our NC work has an impact on travelers, patients, college students, and senior living residents across the country, and this team is on a mission to ensure they get the good stuff that we produce.

The role provides opportunities to define and shape growth strategies for a dynamic channel with a diverse and fun set of customers that provide significant growth potential for our General Mills products and brands.You will lead and collaborate heavily with cross functional teams to ensure that the strategy and plans are beating expectations for the segment. You will have accountability for marketing leadership of the $300MM+ Net Sales Non-Commercial Channel, of Non-Commercial for General Mills marketing for both internal and external partners.

You will be an integral part of a tight-knit team who always have each other's back and have a ton of fun together! We are looking for a leader who is growth oriented, highly accountable and embraces NAF culture. In NAF, we lead with courage - we are resilient, move fast and tackle problems head on. We serve with passion - we take pride in working side-by-side with our operators to help them serve their communities. We win together - we invest in each other, taking time to celebrate wins, both big and small!

KEY ACCOUNTABILITIES

• Deliver P&L: Assess, select, develop, and oversee execution of plans to deliver on financial commitments (Sales & Profit).
• Strategic Leadership: Build and own long-range vision and growth strategies for the business. Lead the annual plans process for Non-Commercial Channels, collaborating cross functionally to define where to play, how to win, and the activation plans across the 4Ps. Balance and prioritize the role of innovation, renovation, distribution, trade, SRM, promotions and Connected Commerce to achieve business goals.
• Marketing Team Leadership: Unleash the power of people by empowering and developing both of your two direct reports and the cross-functional team (Sales, Culinary, Connected Commerce) through Engaging Leader behaviors to continue the tremendous momentum in the channel and deliver growth in F25 and beyond.
• Channel Campaign Strategy: Partner closely with Brand Experience through brief development, creative process, and execution to ensure our external presence aligns to our NC Channel strategy and mission.
• Portfolio Strategy: Partner with Platform Marketing and cross functional partners to strengthen business through insight and action and to ensure there is innovation pipeline sufficiency across our product portfolio for the duration of the LRP (full 12Q pipeline) and that we are setup to deliver long-term share growth in key categories like Cereal, FBG, Snacks and Biscuits.
• Customer Development: Partner closely with Foodservice sales to amplify channel strategy, plan, and product launches. Lead and attend Industry events and customer meetings as needed.
• Industry Leadership: Partner closely with Foodservice sales to amplify our leadership position in the key industry events.

MINIMUM QUALIFICATIONS

• Bachelor's degree
• 7+ years of related experience in foodservice marketing or B2B marketing
• Strategic Business Development - leadership experience to develop and influence growth strategies across brands and channels
• Ability to work across multiple levels including senior leadership, both internally and externally
• Thrives in a cross-functional team environment - ability to influence and partner with teammates from Marketing, Sales, R&D, Analytics, etc.
• Experience leading teams and influencing in a matrix environment
• Ability to thrive in an entrepreneurial, fast-paced, dynamic environment
• Demonstrated excellence in leading and coaching others

PREFERRED QUALIFICATIONS

• Prior Non-Commercial Channel experience.
• Differential experience in Lodging/Senior Living with a B2B Company will be considered a significant differential.
• Prior sales experience will be considered a differential capability

Additional Considerations

• Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
• International relocation or international remote working arrangements (outside of the US) will not be considered.

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.