Working under the direction of the Director, Hemophilia Programs, the Communications Specialist will manage a diverse portfolio work all related to communications activities of the Boston Bleeding Disorders Center (BBDC). This position is a key member of the BBDC team and will provide internet and intranet management, print materials and templates, announcements, and professional and patient education event coordination. Such content, materials, and events are valuable resources for current and prospective patients and family members, research collaborators, and current and potential employees - and are hence vital to the Program's brand name recognition and awareness.
In addition to ongoing responsibilities, the Communications Specialist will focus on a handful of projects designed to improve the BBDC's communication.
The ideal candidate is an organized and creative problem solver with a solid understanding of communications and website management. Will require an upload of sample work/portfolio for review.
Web Coordinator: Responsible for the management and support of all internal and external websites and social media content and curation. Responsibilities:
- In partnership with the Medical Director and Program Director, leverage strong technical skills in writing and implementing clear, effective web pages and online solutions using MGB's content management system (CMS) and web design software to improve the programs internet sites in order to make it appealing for use by the three major key groups: patients and family members, staff and faculty (both current and potential).
- Research new digital features, tools, and trends and, as appropriate, make recommendations for their use.
Creative: Responsible for the creation of content and templates for BBDC's communication efforts, and assists with Patient/Family and Staff event management. Responsibilities:
- Lead the BBDC's creative development and management of the website, announcements, and printed materials to create visually compelling materials that meet audience information needs and comply with MGB brand/style guidelines.
- Working with the BBDC Clinical and Administrative team will manage the development and distribution of the patient Newsletter semi-annually.
- Create, schedule and manage social media postings across social media platforms. Incorporate at least twice weekly posts, communications and engagements for all social media accounts with the BBDC community.
- Constantly update and maintain all patient educational printed and electronic materials/content to ensure accuracy and usefulness. Identify gaps and areas for development and plans for archiving or deleting outdated content.
- In collaboration with event sponsors, lead the planning and execution of patient/family and professional events for patients/family and staff. Includes agenda planning, vendor selection, invite management, A/V, catering, and other details.
Content Management: Responsible for maintenance of lists, content, and calendars to assist with thoughtful distribution of information. Responsibilities:
- Build (as applicable) and maintain the BBDC's email staff and patient distribution lists.
- Responsible for the database management of all BBDC photography, image, and video assets.
- Maintain an annual calendar of printed material, email correspondence, and key update periods to ensure that demand on staff time is thoughtful, and recipients are not overwhelmed with communication.
Patient Advisory Council: Responsible for maintenance of lists, content, and calendars to assist with engaging with the patient community for comments and feedback. Responsibilities:
- Build and maintain the BBDC's email and patient contact lists for patient advisory meetings.
- Responsible for scheduling and coordinating at least semi-annual meetings to include the patient community and BBDC staff.
- Work with BBDC team to establish agenda and content for discussions.
- Complete follow up survey creation and distribution with feedback provided to team for quality improvement efforts.
Represents the Bleeding Disorders Program to non-profit community agencies and to the New England Region Treatment Centers. All other duties as assigned. This is a hybrid position with time both onsite and remote. Attends meetings in and out of the hospital. Is available for early and late meetings and flexible to meet frequent deadlines. Some off-hours work and travel may be required. Works within legal, regulatory, accreditation and ethical practice standards relevant to the position and as established by BWH/MGB; follows safe practices required for the position; complies with appropriate BWH and MGB policies and procedures; fulfills any training required by BWH and/or MGB, as appropriate; brings potential matters of non-compliance to the attention of the supervisor or other appropriate hospital staff. Required:
- Ability to interact with professionals at all levels throughout a large, diverse organization.
- Ability to serve as the liaison between content and technical teams.
- Demonstrated excellent writing, editing, and oral communications skills to ensure all material is grammatically correct, effective, and appropriate.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Ability to interpret information as appropriate, answer complex questions in the most professional manner, and communicate in a professional, courteous, clear, and concise manner.
- Excellent working knowledge of MS Office applications, including Outlook, Word, PowerPoint and Excel, with exposure and familiarity with other web and graphic design development products.
Strongly preferred:
- Experience producing strategic content that incorporates market analyses, website content strategy, and business/project goals.
- Basic Photoshop skills and knowledge of InDesign is helpful.
- Experience utilizing project management software Trello for tracking and monitoring of ongoing projects.
- Experience utilizing and producing content using Canva for electronic and print materials.
- Competency/use of social media platforms (e.g., Facebook, Twitter, and Instagram) in a professional setting.
- Familiarity with TeamSite or similar website content management software.
Physical Requirements
- Standing Occasionally (3-33%)
- Walking Occasionally (3-33%)
- Sitting Constantly (67-100%)
- Lifting Occasionally (3-33%) 20lbs - 35lbs
- Carrying Occasionally (3-33%) 20lbs - 35lbs
- Pushing Rarely (Less than 2%)
- Pulling Rarely (Less than 2%)
- Climbing Rarely (Less than 2%)
- Balancing Occasionally (3-33%)
- Stooping Occasionally (3-33%)
- Kneeling Rarely (Less than 2%)
- Crouching Rarely (Less than 2%)
- Crawling Rarely (Less than 2%)
- Reaching Occasionally (3-33%)
- Gross Manipulation (Handling) Constantly (67-100%)
- Fine Manipulation (Fingering) Frequently (34-66%)
- Feeling Constantly (67-100%)
- Foot Use Rarely (Less than 2%)
- Vision - Far Constantly (67-100%)
- Vision - Near Constantly (67-100%)
- Talking Constantly (67-100%)
- Hearing Constantly (67-100%)
Brigham and Women's Physicians Organization, Inc. is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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