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Director of Convenience Store Sales

West Liberty Foods
life insurance, flexible benefit account, paid time off, short term disability, 401(k)
United States, Iowa, West Liberty
Dec 10, 2025
Description

OUR TEAM IS OUR BEST ASSET

About West Liberty Foods

West Liberty Foods was formed in 1996 under the guiding principles of the Iowa Turkey Growers Cooperative. The continued success of West Liberty Foods is due to the dedication, enthusiasm and support of our grower/owners.

Our mission is to be a leading food manufacturer by converting needs, ideas and expertise into value for our members, business partners and consumers.

West Liberty Foods manufactures hundreds of meat and poultry products that can be found in well-known grocery stores and top restaurant chains nationwide. Recognized as one of the top protein processors in North America, we have the capacity to produce over 650 million pounds of food products per year across our facilities. We are The Surprisingly Big Company, and we're right in your backyard.

Build your career with West Liberty Foods and be a part of an exciting, collaborative team environment!

We are currently hiring for:

Job Title: Director of Convenience Store Sales

Job Summary: The Director of Convenience Store Sales is responsible for driving profitable growth within the Convenience Store Sales channel. The position is responsible for developing and executing a strategic sales plan for our current and targeted new customers. The position reports to the Chief Customer Officer and works closely with marketing, R&D, Business Development and Project Management to deliver on customer expectations. Position is responsible for achievement of volume, revenue, and profit contribution for assigned customers. Position is responsible for providing a best in class customer experience for all current and targeted customers. This position is key in expanding our handheld offerings in our WLF catalog.

Job Responsibilities:

Sales and Customer Development



  • Research and Identify appropriate target customers.
  • Build relationships with targeted customer decision makers via in person and virtual meetings, presentations, industry events, shows, and conferences.
  • Work with marketing to provide consumer and industry insights based on customer needs.
  • Provide analysis and reporting on business results versus established objectives.
  • Leverage prior experience and customer contacts.
  • Oversea development and execution of customer agreements, contracts, and information requirements.


New Product Development



  • Work as project champion with a cross functional team to develop product concepts to meet customers needs.
  • Coordinate and communicate with customers on product specifications, pricing, and sample requirements.
  • Communicate customer input to cross functional WLF teams.
  • Work with marketing on coordination of packaging development.
  • Communicate production plans and timing with customers.


Marketing Activity



  • Work with marketing to identify customer research and insights needs and coordinate dissemination to customers.
  • Coordinate with marketing to develop engaging customer presentations.


Administration



  • Manage input and upkeep of all customer activity in Salesforce.
  • Keep the internal team updated on active customer projects.
  • Manage travel and related expense budgets
  • All other duties as assigned.


Job Requirements:



  • Bachelor's Degree in a related field or equivalent is preferred.
  • Minimum of 7 years of Convenience Store Sales channel with a demonstrated track record of delivering results.
  • Protein/Meat industry experience is preferred.
  • Sales experience with 7-Eleven, Circle K, Casey's, Kwik Trip, Wawa, Maverick would be ideal
  • Must be able to problem solve.
  • Excellent verbal and written communications.
  • Must be able to work in a fast paced environment and adjust quickly to changing demands.
  • Ability to lead, motivate and develop others.
  • Must be able to work extended hours and weekends as needed.
  • Candidates must successfully pass the post-offer/pre-employment drug test, background screen and physical.


West Liberty Foods is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

West Liberty Foods is committed to providing all team members with predictable work schedules that accommodate the universal need to spend time away from work to rest, relax, and spend time with family and friends. However, as a food manufacturer, West Liberty Foods is responsible for producing perishable products. To help ensure that our food products meet the quality and safety standards our customers expect, team members may, at times, be asked or expected to work overtime, weekends, or holidays. West Liberty Foods remains committed to its overtime, weekend, and holiday pay policies, and will schedule team members for those hours on a volunteer-first basis, whenever possible.

To be considered an applicant for this position, you must apply online on our career site at https://careers.wlfoods.com/.

The following benefits are available:



  • Medical, Dental, Vision & Prescription Coverage
  • Paid Time Off
  • Life Insurance
  • Short Term Disability
  • Flexible Spending Account and Health Savings Account
  • 401(k) Retirement Savings Plan
  • Employee Assistance Program
  • Educational Assistance Program
  • Discount Benefits
  • Additional Voluntary Benefits

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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