Lenovo Creator Global Community Manager

Join Lenovo's Global Marketing team as the Lenovo Creator Global Community Manager - the architect, strategist, and authentic voice of the Lenovo Creator Community. This role is perfect for someone who understands the craft, challenges, and culture of content creation from the inside, while also having the strategic capabilities to scale a global community platform. You'll own the strategy and day-to-day execution of our creator community, designing programs that inspire participation, foster authentic connections, and position Lenovo as the essential partner for content creators worldwide. You'll be the face of our community, connecting directly with members through various content formats, testing product features, and building the viral moments that make creators want to be part of our ecosystem.

Key Responsibilities:

Community Programs & Growth Strategy

• Implement creator-focused community programs and incentive structures that grow membership, increase retention, and foster daily engagement for Lenovo Creator Community members globally
• Develop comprehensive strategies to engage content creators across various content types (video, photography, streaming, design, gaming), niches, and platforms (YouTube, Instagram, TikTok, Twitch, LinkedIn, Pinterest, Reddit, etc.)
• Ideate and lead new engagement strategies that generate viral excitement, word-of-mouth growth, and organic community expansion

Community Voice & Engagement

• Serve as the key voice and face of the Lenovo Creator Community with members via content such as written announcements, video updates, livestreams, social posts, and community communications
• Host community events, AMAs, live sessions, and digital gatherings that build genuine connections with members
• Showcase member stories, spotlight exceptional work, and amplify creator voices across community channels
• Engage directly with community members to build relationships and understand their needs

Content Moderation & Policy

• Oversee community moderation standards and content policy/strategy direction for user-generated content in addition to official Lenovo brand resources
• Develop and enforce community guidelines that foster positive, inclusive, and productive creator spaces
• Manage moderation team and tools to ensure safe, brand-appropriate community environments

Cross-Functional Partnership & Amplification

• Engage with creator-focused internal stakeholders across Marketing, Product, PR, Social, and eCommerce to surface Lenovo Creator Community user-generated content and programs in new spaces across owned & operated Lenovo channels
• Identify opportunities to showcase user-generated content across Lenovo's digital ecosystem (website, social, email, retail, events)
• Connect the Lenovo Creator Community with key external Lenovo brand partners to generate exciting collaboration opportunities that appeal to community members and creators
• Build internal advocacy for the creator community, ensuring it's integrated into broader marketing and product strategies
• Serve as the internal expert on creator trends, needs, and opportunities

Platform & Product Partnership

• Participate in platform technical feature implementation, including user acceptance testing for new features and enhancements
• Provide detailed technical bug reports and feature requests based on community feedback and operational needs
• Partner with product and engineering teams to ensure the platform meets creator needs and expectations
• Champion platform improvements that enhance creator experience and community engagement

Performance Reporting & Insights

• Report and present on Lenovo Creator Community performance and programs to leadership and other relevant stakeholders
• Develop dashboards and reporting frameworks that demonstrate community impact on brand awareness, consideration, and sales
• Extract insights from community data to inform broader marketing and product strategies
• Benchmark performance against industry standards and competitive communities

Basic Requirements:

• 5+ years' experience creating content and/or strategy as a content creator on social media platforms (YouTube, Instagram, TikTok, Twitch, LinkedIn, etc.)
• 5+ years' experience with content creation software, brands, and trends within the creator industry
• 5+ years' of experience of understanding creator platforms, algorithms, monetization models, and what drives success on each platform
• 5+ years' experience in a community management, social media management, creator partnerships, or related roles

Preferred Requirements:

• Proven ability to design and execute engagement programs that drive measurable growth
• Expertise with community platforms, moderation tools, analytics, and inclusive community building
• Strategic thinker with strong project management and budget oversight skills
• Data-driven approach with experience analyzing metrics and presenting insights to leadership
• Exceptional communication skills; authentic and approachable presence
• Collaborative and influential across functions; culturally aware for global markets
• Comfortable on camera and engaging publicly as the community face
• Experience in creator-focused industries (gaming, photography, video) and influencer networks
• Background with Fortune 500/global brands; familiarity with Lenovo or tech products
• Bonus: Multi-lingual and existing relationships in the creator economy

The base salary range budgeted for this position is $90,000 - $120,000. Individuals may also be considered for bonus and/or commission.