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Sr. Director, Product Strategy, Lines of Business

Blue Shield of CA
United States, California, Lodi
Dec 10, 2025

Your Role

The Sr. Director, Product Strategy, Lines of Business is critical to the success of Blue Shield of California and the Product and Customer Strategy department in realizing its goals and objectives. In this role, you will be responsible for leading, delivering, and collaborating on all aspects of health plan and benefit design and portfolio management across the Commercial, Medicare, Medi-Cal, Pharmacy and Specialty lines of business. This role will articulate Product strategies to support Line of Business performance goals from both a membership and financial perspective.

The Sr. Director, Product Strategy, Lines of Business will report to the Vice President, Product and Customer Strategy.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

  • Requires a bachelor's degree or equivalent experience; master's degree preferred
  • Requires at least 12 years of prior relevant experience, including 6 years of management experience with direct reports
  • Requires at least 5 years of experience in healthcare consulting and/or strategic planning within the healthcare sector or managed care
  • Proven track record of developing product vision, strategy, and roadmaps across multiple lines of business
  • Demonstrated success in leading cross-functional teams such as product design, program delivery, marketing, and analytics strongly preferred
  • Experienced in product lifecycle management, portfolio prioritization, and performance measurement strongly preferred
  • Proficiency in leveraging customer research, data analytics, and competitive intelligence to inform strategy strongly preferred
  • Skilled in developing go-to-market strategies, collateral, and sales enablement tools strongly preferred
  • Ability to manage budgets, timelines, and resource allocation to ensure successful product launches strongly preferred

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