Marketing Manager - Hornblower Marine

Salary: $90,000 annually

Hornblower is seeking a Marketing Manager for our Hornblower Marine operation in Bridgeport CT.

About the Opportunity:

The Marketing Manager serves as a hands-on marketing generalist, responsible for developing, implementing, and executing creative marketing initiatives that drive brand awareness, engagement, and lead generation for Hornblower Marine, including its Propulsion, Construction, and Management divisions.

This role is ideal for a creative, self-motivated marketer who can manage integrated marketing campaigns, manage social, digital and traditional marketing channels, and ensure alignment with business objectives and brand positioning for Hornblower Marine and its distributor partnerships.

Essential Duties & Responsibilities:

• Manage the execution of direct marketing programs to positively impact acquisition, engagement, and retention.
• Execute the fulfillment of media buys - print and digital.
• Contribute to the development of digital and print marketing collateral, including the development of briefs.
• Create and contribute to integrated and grassroots marketing campaigns for HB Marine / Propulsion partner and distributor campaigns.
• Design and produce marketing materials, including presentations, brochures, digital ads, and event signage.
• Edit and produce basic photo and video content to support storytelling and brand promotion.
• Research and construct information for case studies, email blasts, and long-form social posts.
• Manage and execute marketing initiatives on social media, including social media content creation.
• Engage with online audiences and support dealer/distributor campaigns to increase visibility and community engagement.
• Work with the Marketing team to continually increase loyalty retention and engagement of our online audience via social media.
• Run performance reports to monitor, analyze and communicate weekly KPIs and metrics to drive optimization and higher conversions.
• Provide logistical support and coordination of trade shows, industry events and other promotional activations and develop pre- and post-show campaigns.
• Perform regular audits of website content to ensure accuracy, timeliness and relevancy.
• Manage, execute, track, and recap marketing demand generation campaigns and programs that drive awareness, increase lead to opportunity conversions to drive sales and revenue.
• Manage the execution of e-newsletter, nurture campaigns, and e-blast content programs to target markets.
• Maintain an organized library of digital assets and marketing materials.
• Work on special projects and ad hoc projects to help support the leadership team in their goals.
• Additional job duties as assigned.

Requirements & Qualifications:

• Bachelor's degree
• 3-5 years of marketing experience
• Photography, videography, and editing experience
• Social Media content creation and platform management experience
• Copywriting and editorial skills
• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Canva (or similar)
• Detail-oriented project management skills
• Demonstrated experience using hard data and metrics to measure performance and determine improvements and innovations.
• Ability to take initiative and communicate effectively within a large environment
• Exceptional writer, strong presentation skills, and creative thinker
• Strong organizational skills including prioritizing
• Sound judgment and ability to successfully manage vendor/partner relationships

About Us:

Hornblower's passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.

The RESPECT Service System embodies Hornblower's mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.