Corporate Vice President & Director of Marketing

IPS is built on a foundation of strong leadership, guided by our shared values of safety, accountability, integrity, teamwork, entrepreneurial spirit, and customer-focus. As a senior leader at IPS, you'll be able to shape strategic initiatives, inspire teams, and influence the future of our organization. We are looking for servant leaders who are action-oriented and committed to delivering unmatched customer and employee experiences. Your leadership will drive transformative projects, redefine industry standards, and leave a lasting legacy.

At IPS, you'll find a platform for high potential growth, competitive compensation, and the opportunity to make a meaningful impact. If you're ready to lead with vision and inspire innovation, apply now and become a key player in our journey to redefine success!

Responsibilities & Expectations:

Integrated Power Services (IPS) is seeking a dynamic and strategic Vice President of Marketing to accelerate growth across our expanding industrial services platform. As a senior leader, the VP of Marketing will translate IPS's enterprise strategy into effective brand, digital, and go-to-market execution, directly enabling revenue growth, market penetration, and customer retention.

This role blends strategic leadership, commercial enablement, and hands-on execution. The ideal candidate has deep B2B industrial marketing experience and excels at building scalable systems, developing high-impact campaigns, driving cross-functional alignment, and leading teams through rapid growth and transformation.

Commercial & Growth Strategy

• Develop and execute a comprehensive marketing strategy aligned with IPS's Vision, Value Creation Plan drivers, Operating System fundamentals, and growth objectives.
• Partner with divisional leadership, Sales, Engineering, and Product teams to activate integrated go-to-market strategies.
• Strengthen customer segmentation, value proposition development, and competitive positioning across IPS's Power Management and Electromechanical services portfolio.
• Build and operationalize revenue marketing operations performance dashboards, KPIs, attribution models, and ROI metrics.
• Support cross-sell, upsell, and account-based marketing initiatives that drive measurable revenue growth.

Brand Leadership & Digital Marketing

• Evolve and unify the IPS brand across divisions, service lines, and recently acquired companies.
• Ensure consistent brand standards across all customer touchpoints, including web, collateral, proposals, and facilities.
• Advance IPS's thought leadership program-technical storytelling, case studies, white papers, and executive visibility.
• Support branding and communications integration across M&A activities including migration execution.
• Lead enterprise digital strategy including website optimization, SEO/SEM, paid digital, and analytics.
• Oversee marketing automation and CRM utilization to enhance funnel visibility and campaign performance.
• Build scalable demand-generation programs that support Sales and improve conversion across the full customer lifecycle.
• Continuously optimize digital channels using analytics, testing, and performance insights.

Content, Communications & Sales Enablement

• Develop a cohesive enterprise content strategy supporting awareness, education, and revenue goals.
• Partner with Sales to improve lead management processes, CRM use, and alignment between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Align internal and external messaging across divisions, ensuring consistency, clarity, and customer relevance.
• Produce high-quality collateral, value propositions, presentations, and tools that elevate Sales execution.
• Ensure multilingual capabilities (English, French Canadian, Spanish) as needed across markets.

M&A and Integration Support

• Partner with the VP of Integrations and Integration teams to translate acquisition synergies into market messaging.
• Support onboarding of acquired brands into IPS's marketing systems, processes, and digital framework.
• Develop communication plans that support employee, customer, and market engagement during integrations.

Leadership & Team Development

• Build, mentor, and manage a high-performing marketing team across brand, digital, content, and analytics functions.
• Foster a data-driven culture focused on measurable outcomes, operational excellence, and continuous improvement.
• Clarify roles, responsibilities, and operating rhythms that enable agility and scale as IPS grows nationally.
• Build targeted professional development plans for all Marketing employees that aligns their career goals to emerging functional needs.

Internal Marketing

• Support Marketing development of IPS's key functional initiatives, transformations, and strategies spanning operations, finance, human resources, engineering and other shared service functions.
• Support and promote the marketing of IPS as an Employer of Choice for current and prospective employees.

Third-Party Relationship Management

• Develop a self-perform vs. outsourcing strategy for marketing functional expertise and support.
• Assure third-party output and work product aligns to IPS standards, branding strategy and marketing vision

Artificial Intelligence and Automated Workflow

• Drive continuous improvement in marketing process to access improved productivity without sacrificing quality.
• Leverage IPS's growing scale by identifying use cases for AI that enable functional delivery across a diverse and growing business.

Qualifications and Competencies:

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or master's degree preferred.
• 10-15+ years of progressive B2B marketing experience, including leadership roles in industrial services, manufacturing, or similar complex environments.
• Proven success developing digital marketing, demand generation, and brand programs that drive revenue.
• Experience enabling Sales in multi-division or matrixed organizations.
• Strong analytical skills with the ability to interpret data, build dashboards, and connect marketing activities to business results.
• Demonstrated ability to lead teams, manage budgets, and drive operational discipline.
• Experience in private-equity-backed companies or fast-growth industrial platforms preferred.
• Familiarity with value-based selling, target account management, and technical/industrial buyer behavior.
• Background integrating marketing functions through acquisition, including brand migration and system consolidation.

You'll thrive at IPS if you...

* Lead with integrity and prioritize safety. You demonstrate high standards and commit to a safe, ethical workplace.
* Value teamwork and accountability. You work well with others, take responsibility, serve others, and deliver on your commitments.
* Focus on the customer. You are dedicated to providing an unmatched customer experience and exceeding expectations.
* Have an entrepreneurial spirit. You're proactive, innovative, and thrive in a fast-paced environment.
* Communicate effectively and with purpose. You keep everyone informed with clear, concise communication.
* Stay curious and love to learn. You continuously seek new knowledge and grow personally and professionally.

Who We Are:

At Integrated Power Services (IPS), we're committed to empowering you to make a meaningful impact. As the industry's leading and fastest-growing service provider, IPS offers single-source electromechanical and power management solutions to enhance the reliability of critical infrastructure across North America and the United Kingdom. We serve over 30,000 essential customer locations, from renewable energy pioneers to hospitals, manufacturers, and municipalities, helping them avoid costly downtime and ensure mission-critical operations.

When you join IPS, you're joining a team that's revolutionizing equipment and process reliability across diverse sectors, from power generation to petrochemicals, and beyond. You'll learn from industry experts, grow alongside a talented workforce, and be part of a company that is built on the Shared Values of Safety, Integrity, Teamwork, Accountability, Customer Focus, and Entrepreneurial Spirit.

Benefits:

• Paid Time Off (PTO)
• 401k Employer Match
• Bonus Incentives
• Tuition Reimbursement Program
• Medical, Dental and Vision plans
• Employee Assistance Program (EAP)
• And more!

IPS is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

Any offer of employment is contingent upon the successful completion of a background and driving record investigation. As a federal contractor, our company is committed to maintaining a safe and drug-free workplace. Candidates for this position are required to complete a pre-employment drug screen successfully. The drug screening process will include testing for substances that may impair one's ability to perform the job safely and effectively.

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