Senior Director Marketing Strategy and Operations

Bimbo Bakeries
$176,300-$246,800
paid time off, 401(k)
United States, Texas, Irving
1735 North Story Road (Show on map)
Dec 08, 2025
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-SO1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $176,300-$246,800 Annual Bonus Eligibility Comprehensive Benefits Package Paid Time Off 401k & Company Match Position Summary: The Senior Director of Marketing, Chief of Staffplays a critical role in supporting the CMO's vision for the BBU marketing organization.This individual, in coordination with senior cross-functional leaders, will develop a long-term strategic planning process and implement key initiatives related to annual and long-term planning, marketing capabilities and portfolio activities as well as budget oversight for the entire marketing organization. Incumbent will ensure thetimelyandaccuratecompletion of multiple projects/strategic initiatives occurring simultaneously. Strengths in brand strategy and execution, creative problem-solving and strategic collaboration are key as is the ability toleveragefiscal resources, personneltalentsand technology to implement solutions. Key Job Responsibilities: Develop and implement a framework & cadence for multi-year brand plan strategies. Support the marketing organization in the roll-out of a strategic planning framework Work with the global marketing team to build marketing capabilities within our team. Gather, analyze, and synthesize datatogenerate insights for the development of portfolio strategy. Lead the development of strategic and creative presentations for senior leadership audiences in support of the CMO. Manage agency partner relationships. Lead work streams and collaborate with creative agencies, co-pack team,manufacturingand finance.Deliverables include business models, financial analysis, internalsynthesis& communicationdocuments, etc. Proactively scan the marketplace and industry for areas of competitive improvementsuch asinnovation trends, and marketing. Key Behavioral Competencies: Experience inleading cross-functional teams to results. Comfortable working both independently and as part of a team. Ability to manage multiple projects, adjust priorities as needed, and meet deadlines. Ability to influence across the organization at multiple levels. Excellent written, oral, and formal communication skills. LeadershipCompetencies: Situational Adaptability: Adapts approach and attitude in real time according to the changing demands of different situations. Manages Ambiguity: Operations effectively, even when things are not certain, or the way forward is not clear. Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve itsobjectives. Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action. Ensures Accountability: Holds self and others accountable to meet commitments. Challenges and Aligns: Challenges Grupo Bimbo to get better results aligned with the Business Plan. Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies. Education and Work History: Bachelor's Degreerequired. MBA Preferred. A minimum of 10 years' experience in relatedfield(CPG Marketing, Brand Management, Innovation, Management Consulting). Physical Demands: The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >