Brand Marketing Manager

The Brand Marketing Manager plays a critical role in shaping the presence and performance of the Avis, Budget, and Payless brands across North America. This position is responsible for developing and executing marketing strategies that increase brand visibility, strengthen customer engagement, and drive revenue growth.

This role blends creative, strategic, and analytical thinking - ensuring that every brand touchpoint reflects our values and aligns with broader business objectives. The Brand Marketing Manager collaborates closely with the Director of Marketing Communications, cross-functional teams, and agency partners to plan, produce, and manage marketing programs that deliver measurable results.

KEY RESPONSIBILITIES

Brand Integrity & Development

• Ensure all marketing materials, digital content, and campaigns adhere to brand guidelines and core messaging.

• Collaborate with internal teams and agencies to guide creative development from initial brief through final execution.

• Identify opportunities to strengthen brand perception and enhance visual and verbal consistency across platforms.

Campaign Execution & Activation

• Assist in the execution of marketing campaigns and creative activations across digital, social, partnership, and in-person channels.

• Manage day-to-day project deliverables, ensuring campaigns are delivered on time, on brand, and on budget.

• Support the creation of assets for all initiatives, ensuring alignment with business and marketing goals.

Cross-Functional Collaboration

• Partner with Sales, Design & Construction, Operations, and other key departments to develop integrated marketing initiatives that amplify brand messaging.

• Coordinate with internal stakeholders to support launches, promotions, and key business priorities across all brands.

Social Media & Platform Strategy

• Oversee brand social media strategy (Instagram, Facebook, LinkedIn, X, etc.), ensuring consistency in tone, voice, and creative direction.

• Work with the digital content specialist and agency partners to develop content calendars, performance reports, and optimization strategies.

• Ensure social and digital activities align with broader marketing campaigns and drive measurable engagement.

Partnerships & Sponsorships

• Manage sports sponsorship and cause marketing partnerships, collaborating with internal and external partners to ensure cohesive and impactful executions.

• Oversee the creation and delivery of partnership assets, activations, and reporting.

Team Leadership

• Supervise and mentor the Digital Content Specialist, providing guidance, feedback, and development opportunities.

• Collaborate with the Senior Graphic Designer and communications team to ensure creative and content alignment across all deliverables.

SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, or related field or equivalent experience.

• 3-5 years of professional marketing experience, ideally within the hospitality, travel, or consumer brand space.

• Strong written and verbal communication skills with the ability to craft and oversee compelling brand content.

• Creative mindset with a strong eye for design, storytelling, and detail.

• Solid understanding of social media platforms, SEO, and content marketing strategies.

• Proficiency in tools such as Sprout Social, Google Analytics, and other digital reporting platforms.

• Comfortable managing multiple projects in a fast-paced, collaborative environment.

DESIRED ATTRIBUTES

• Highly motivated self-starter who takes initiative and ownership.

• Collaborative team player with exceptional interpersonal and relationship-building skills.

• Strategic thinker with strong problem-solving and organizational abilities.

• Adaptable and resourceful, thriving in a dynamic, evolving environment.

• Proficient in Microsoft Office and Google Workspace.