Marketing Manager of Car Sales

The Avis Car Sales Marketing Manager drives lead generation, eCommerce performance, and brand growth across digital, local, and partnership channels. This role bridges strategy and execution - connecting marketing performance with real-world retail outcomes. The ideal candidate combines strong digital marketing expertise with operational awareness of how campaigns translate into sales at store level.

This person will manage agencies, optimize paid media and SEO, oversee omnichannel attribution, and collaborate closely with field and retail sales leaders to ensure marketing spend drives tangible results.

Key Responsibilities

Lead Generation & Conversion Optimization

• Develop and manage integrated marketing campaigns that generate high-quality leads across paid, owned, and partner channels.

• Continuously optimize campaigns for conversion rate, cost per lead (CPL), and cost per acquisition (CPA).

• Partner with retail sales leadership to refine what constitutes a qualified lead based on conversion data and store-level feedback.

• Use feedback to refine lead scoring, optimize channel mix, and inform creative messaging.

Local Market & Store-Level Marketing

• Own local market marketing strategy to support store-level performance

• Collaborate with Regional Sales Managers (RSMs) and General Managers to design and execute localized campaigns that reflect each market's needs and opportunities.

• Track store-level traffic and conversion metrics to assess campaign impact and reallocate spend accordingly.

Omnichannel Strategy & Attribution

• Lead omnichannel marketing efforts that align walk-in, digital, and remote sales experiences.

• Develop cross-channel attribution frameworks to measure performance across website, call center, store visits, and digital conversions.

• Coordinate messaging and offers across all touchpoints to ensure a seamless customer experience.

Performance Marketing & Agency Management

• Manage the digital marketing agency across paid search, paid social, display, and retargeting campaigns.

• Oversee 3rd-party lead providers to ensure lead quality, compliance, and ROI.

• Analyze campaign data and provide actionable insights that drive performance improvements.

• Own creative strategy and execution across paid media, ensuring brand consistency and strong conversion-oriented messaging.

SEO & Organic Growth

• Drive SEO strategy to increase organic visibility and local search performance.

• Partner with the content and technical teams to enhance listings, inventory pages, and site content for better search ranking and engagement.

Partnership Channel Marketing

• Manage marketing initiatives for partner sales channels co-branded programs.

• Develop partner landing pages, co-marketing campaigns, and attribution tracking to measure impact.

• Coordinate with partner marketing teams to ensure compliance and consistency.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 5+ years of marketing experience with proven success in digital and omnichannel lead generation.

• Strong understanding of eCommerce, paid media, SEO, and attribution models.

• Experience managing external agencies and third-party vendors.

• Ability to translate data into insights that drive business decisions.

• Excellent communication, collaboration, and leadership skills.

• Automotive or multi-location retail experience preferred.

Success Metrics

• Lead Quality & Conversion

• Cost Efficiency Cost per Lead

• Store Performance

• Improve customer reputation score

• Drive measurable sales lift from partnership programs

The annual starting salary for this position is between $100,000 - $135,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

The fine print:

Avis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.