Digital Marketing Senior Specialist - Demand Generation

Digital Marketing Senior Specialist - Demand Generation

What to expect when you join the Sikich family

Team members at Sikich have a lot in common while also being part of a rich and diverse group of contributors, creating a distinct and thriving culture. Chief among our commonalities is a desire for growth and a shared unity of purpose in our professional lives. We believe that through diverse perspectives, challenging the status quo and rewarding action, we accelerate innovation and drive growth - for our clients, for ourselves and for our communities.

The professional services landscape continues to evolve. For Sikich, this means we have an opportunity to further cement our leadership position in this industry and continue to grow our organization in increasingly exciting ways. This growth is meaningful for every team member at our company because larger companies simply see more interesting client opportunities and can attract impressively talented individuals like you. Through a dedicated focus on key business priorities and intentionally creating a rewarding employee experience, Sikich has developed into a highly regarded provider of professional services and a sought-after employer of choice.

Do you want to work with other skilled practitioners and serve clients in a way that makes a difference? Are you seeking a supportive environment backed by a deep and extensive set of skillsets? Are you ready to make an impact and be acknowledged for your contributions? If you answered yes to these questions, we see a mutually beneficial and gratifying relationship on the horizon!

Are you ready to grow with us?

Position Summary

At Sikich, the Digital Marketing Senior Specialist - Demand Generation plays a pivotal role in driving strategic growth initiatives across paid media, account-based marketing (ABM), and digital channels. This role is embedded within the Digital Core Team and supports firmwide marketing efforts aligned with Sikich's national brand strategy and cross-practice collaboration goals. The ideal candidate brings 3-5 years of experience in integrated campaign management, preferably within professional services, B2B, or technology sectors, and demonstrates a strong command of audience targeting, adoption and implementation of AI, performance analytics and agile execution.

What will you do in this role?

Client Campaign & Paid Media Execution

• Execute and optimize multi-channel campaigns across paid search, display, and social platforms (LinkedIn, Facebook, programmatic).
• Align ad messaging with Sikich's brand voice and vertical-specific audience needs in partnership with creative and content teams.
• Implement retargeting and nurture strategies to support lead progression and conversion.
• Responsible for campaign budgets, bidding strategies, targeting parameters, and A/B testing.
• Facilitate vendor relationships and platform operations for media buying, analytics, and reporting.

Account-Based Marketing (ABM)

• Build and execute targeted ABM programs in collaboration with business development and vertical marketing leads.
• Use CRM insights to personalize outreach and align with strategic client segments.
• Monitor engagement across accounts to refine messaging and identify conversion opportunities.

Analytics & Reporting

• Track campaign performance using KPIs such as CTR, CPL, MQLs, and ROI.
• Deliver actionable insights to improve campaign effectiveness and inform broader marketing strategy.
• Collaborate with analytics and CE teams to integrate campaign data into firmwide dashboards and reporting tools (e.g., Power BI).

Cross-Functional Collaboration

• Partner with SEO, PR, and content teams to ensure alignment across paid, organic, and owned channels.
• Work closely with social media and content teams to support paid and organic initiatives, including brand advocacy and employer branding.
• Support integrated launches, firmwide initiatives, and business development campaigns with digital strategy and media execution.

Overall Marketing Team Contribution

• Work with brand resources and processes to enable consistent brand delivery.
• Track and measure the effectiveness of marketing efforts and strategies.
• Perform extensive quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals.

What do you need to succeed in this role?

• Bachelor's degree in marketing, business, communications, or related field.
• 3-5 years of experience in digital marketing, paid media, or campaign management; professional services or B2B experience required.
• Proficiency in Google Ads, LinkedIn Campaign Manager, and paid social platforms.
• Experience with ABM platforms (e.g., Demandbase, 6sense) is a plus.
• Strong analytical mindset with proficiency in Google Analytics, Excel, and dashboard/reporting tools.
• Excellent organizational skills and ability to manage multiple campaigns simultaneously.

In addition, specific skills/experience required are as follows:

• Servant Leader - You are hyper focused on engaging employees, fostering their development, and building a positive culture.
• Solutions Focused - You see opportunities in every business problem and can develop, articulate, and implement solutions.
• Collaboration - You are a relationship builder across all levels of the organization and across all business units.
• Instills Trust - You do what you say, and you follow through on commitments, you act with integrity, you are consistent and are perceived as credible.
• Impact & Influence Thinking - You gain support for ideas, proposals, and solutions, and get others to act, with or without formal authority, to advance initiatives/objectives.

About Sikich

Sikich is a global company specializing in Accounting, Advisory, and Technical professional services. With employees across the globe, Sikich ranks as one of the largest professional services companies in the United States. Our comprehensive skillsets, obtained over decades of experience as entrepreneurs, business owners and industry innovators, allow us to provide insights and transformative strategies to help strengthen every dimension of our clients' businesses.

Sikich Total Rewards

Our team members enjoy expansive benefits ranging from competitive compensation and insurance options to wellness programs and a flexible time off policy, to name only a few. Sikich also takes pride in prioritizing team members' health, total wellbeing and time spent with family, friends and in the pursuit of personal goals, hobbies, and endeavors.

In compliance with this state's pay transparency laws, the midpoint of the base salary range for this role is $80,000. This is not a guarantee of compensation or salary, as final offer amount may vary based on factors including but not limited to experience, commission, and geographic location.

Some examples of our many benefits:

• Sikich maintains a Flexible Time Off (FTO) Policy. We encourage every full-time employee, as your role permits, to utilize paid time off (personal time, mental/physical health care, vacation, sick leave, etc.). Waiting for time off to accrue is common at other companies. At Sikich, you do not have to wait for this benefit to kick in. FTO is activated on your first day with our organization.
• Sikich will also recognize paid holidays during the year and strives to permit employees to have time off the last week of the calendar year when client and project work permits.
• Sikich offers a comprehensive wellness program to engage, challenge and empower team members to take responsibility for their wellbeing. Activities can be tracked through our wellness provider to obtain gift cards and other rewards.

We also offer:

• Flexible work arrangements
• Health, dental, vision, life, and accident/death/disability insurance options
• HSA employer contribution
• Nine (9) paid holidays annually.
• A robust paid Parental Bonding Leave program covering birth, adoption, and foster children.
• 401(k) with employer contributions
• CPA bonus with four (4) paid exam days & four (4) paid study days.
• Tuition reimbursement
• Generous employee referral bonus program
• Client referral bonus program
• Pet insurance
• FORCE - Sikich community volunteer program enabling each team member to use up to four hours of paid time annually to volunteer and make a difference in their local communities.

Want to learn more? Visit our Careers website or Glassdoor profile.

Sikich is an Equal Opportunity Employer M/F/D/V

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Sikich currently practices in an alternative practice structure in accordance with the AICPA Professional Code of Conduct and applicable law, regulations, and professional standards. Sikich CPA LLC is a licensed CPA firm that provides audit and attest services to its clients. Sikich LLC has a contractual arrangement with Sikich CPA LLC under which Sikich LLC provides Sikich CPA LLC with professional and support personnel and other services to support Sikich CPA LLC's performance of its professional services, and Sikich CPA LLC shares certain client information with Sikich LLC with respect to the provision of such services.