Product Experience Manager

SUMMARY OF POSITION

The Product Experience Manager leads the strategy, execution, and optimization of high-impact eCommerce content that drives brand equity, conversion, and sales across consumer and industrial portfolios. Reporting to the Director of eCommerce, this role owns the end-to-end product content lifecycle, from creation to syndication, ensuring accuracy, consistency, and performance across omnichannel and pure-play retail platforms. This leader manages the Product Experience Management team and partners cross-functionally with Product Marketing, Creative, Sales, and external agencies to deliver compelling written, visual, and enhanced content for priority SKUs and strategic accounts. The role ensures all content meets retailer specifications, supports SEO and retail media goals, and enhances the digital shopping experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties as assigned)

Lead the Product Experience Management (PXM) team to deliver a scalable, data-driven content strategy that supports eCommerce growth and brand consistency across all digital channels.
• Collaborate with the Director of eCommerce on budget planning, resource allocation, and prioritization to ensure timely delivery of high-quality content.
• Oversee item setup and channel configuration, ensuring content exports meet retailer-specific requirements and timelines.
• Manage content refreshes using insights from the Product Information Management (PIM) system, performance analytics, and retailer scorecards.
• Partner with Product Marketing, Creative, and Sales to develop optimized product copy, imagery, and enhanced content (A+, rich media, video).
• Own the syndication process via Salsify and other tools, ensuring content is accurately distributed to priority retailers and distributors.
• Lead the deployment of enhanced content (A+) and support ad hoc content requests outside standard workflows.
• Monitor and improve content performance using search engine optimization (SEO), generative engine optimization (GEO), and ask engine optimization (AEO) best practices, conversion funnel analysis, and competitor benchmarking.
• Drive continuous improvement through A/B testing, AI-assisted content generation, and attribution modeling to optimize product detail pages (PDP).
• Maintain retailer scorecards and proactively address content gaps to support account health and performance.
• Ensure accessibility and compliance of all content, including video assets and video text tracks (VTT) files, within the product information management (PIM) system.
• Develop and maintain brand pages that align with eCommerce strategy and retailer guidelines.
• Collaborate with global teams to support localization and translation efforts for international markets.
• Stay current on digital commerce trends, tools, and technologies through industry events, webinars, and professional development.
• Present content strategy, performance insights, and initiatives to internal stakeholders and external partners.
• Provide coaching, mentorship, and performance feedback to direct reports to foster team growth and excellence.

QUALIFICATIONS

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty and responsibility listed above. The job requirements and physical demands listed below are representative of the knowledge, skills, and/or abilities required to perform the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

• Proven success managing content for Amazon, Walmart, Lowe's, and The Home Depot.
• Expertise in SEO, GEO, and AEO optimization for retail platforms (Salsify preferred).
• Strong analytical skills with experience in A/B testing, attribution modeling, and performance reporting.
• Detail-oriented with strong project management skills, with the ability to coordinate and prioritize multiple responsibilities in a fast-paced environment.
• Very strong interpersonal and communication skills, written and verbal.
• Self-motivated, enthusiastic and performance-drive with a can-do attitude.
• Experience in team-oriented environments with ability to work effectively with cross-functional teams.

JOB REQUIREMENTS

• Bachelor's degree in marketing, communication, web design or related field with an emphasis on digital marketing preferred.
• 5+ years proven experience in eCommerce content distribution/syndication and analytics.
• 2+ years of experience leading product experience or content teams.
• Strong skills in Microsoft Office.
• Preferred skills in Adobe Photoshop, Adobe Illustrator.
• Occasional travel required (up to 10%).

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to work in front of a laptop or workstation for extended periods of time.
• Occasional standing, sitting, walking and talking on the phone.
• Schedule flexibility to include weekend and after-hours workload.

WORK ENVIRONMENT

Our office is designed to bring people together. It's an open, collaborative space where creativity and teamwork thrive. We believe the best ideas come from shared conversations and we encourage our teams to work closely and support one another. To help everyone do their best work, we provide a comfortable and well-equipped workspace, foster team building through activities and social events, and prioritize work-life balance, further helping our employees achieve their personal and professional goals. Our company culture values innovation, inclusivity and a positive attitude, with the contributions of each employee driving our overall success.

Shurtape Technologies, LLC is proud to be an Equal Opportunity and Affirmative Action employer. Shurtape Technologies, LLC does not discriminate based on race, religion, color, national origin, gender (including identity & expression), medical condition, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business requirement.