Digital Marketing Manager

The Institution for Savings is seeking a full-time Digital Marketing Manager. This position is responsible for developing and executing digital marketing strategies to promote the Bank's products, services, and brand image online as well as lend support to other key areas of the Bank's marketing efforts. The role involves managing various digital channels including email, social media, content marketing, and paid advertising, as well as assisting in the development of marketing strategies and performance reporting.

Key Responsibilities:

• Assist in the planning, execution, and optimization of digital marketing campaigns across web, email, SEO/SEM, and social media platforms
• Support SEO and SEM efforts including keyword research, meta-tag optimization, and paid ad campaigns (Google Ads, Meta Ads, etc.)
• Create high-quality and visually appealing content (e.g., graphics, infographics, videos, website elements) for digital platforms, ensuring brand consistency and engagement.
• Maintain and update content on the Bank's website, collaborating with the Marketing and Communications team to optimize the user experience and drive conversions.
• Manage and grow the Bank's social media presence, creating engaging content, fostering community interaction, and staying abreast of trending topics.
• Track, analyze, and report on key digital marketing metrics (ROI, KPIs, website traffic, conversion rates) using analytics tools like Google Analytics, making data-driven recommendations for optimization.
• Stay current on emerging digital marketing technologies and best practices to maintain a competitive edge and explore innovative opportunities for the Bank's digital presence.
• Ensure all digital marketing activities adhere to regulatory guidelines and internal policies.
• Provide general department marketing support as needed (event set up and management, print ad and collateral production, marketing support across all departments and locations, etc.)

Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• 3-5 years of experience in digital marketing, preferably with a focus on graphic design and content creation within the banking or financial services industry.
• Experience with CRM platforms
• Expert-level proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, etc.
• Experience with web analytics platforms (e.g., Google Analytics) and digital marketing software.
• Ability to craft compelling copy and visually engaging content for various digital channels.
• Excellent communication, interpersonal, and leadership skills, with the ability to collaborate effectively with cross-functional team
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Knowledge of the banking industry, including products, services, and relevant regulations, is a plus.
• Experience with video marketing or podcast promotion.

The Bank offers an excellent benefits package including the following:

• 100% paid medical
• 100 % paid dental
• 100% paid vision insurance
• 401(k) match up to 10%,
• Life insurance
• Pet insurance
• Disability plan
• Pension plan after 2 years of service
• Generous vacation and paid-time off

The Institution for Savings is an Equal Opportunity Employer. Member of FDIC. Member DIF