Digital Marketing Manager

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to and proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are committed to providing you with:

• Highly competitive compensation with an annual salary range of $65-75k
• Bonus plan eligibility
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members

*This is a remote, work-from-home position. The ideal candidate will be located in a major metro area.

The Digital Marketing Manager will support a portfolio of hotels by analyzing digital performance, optimizing online presence, and ensuring accuracy across all digital channels. This data-driven role collaborates with corporate marketing, brand, and agency partners to grow revenue and market share at the property level.

In addition to digital marketing experience, the role requires strong project management and communication skills with the ability to manage multiple projects/stakeholders concurrently.

What you will be doing?

• Analyze and report on digital campaign performance using KPIs such as CTR, conversion rate, and ROI.
• Serve as the lead advisor on digital and eCommerce strategies for assigned hotels.
• Develop and execute marketing tactics including SEO, paid media, email, social media, and content updates.
• Optimize hotel visibility on OTAs, GDS, and brand websites.
• Ensure accurate and engaging online presence, including imagery, offers, and content.
• Coordinate with Sales teams to support marketing to meet Group and Catering revenue goals.
• Report and present on marketing performance to stakeholders as well as recommend and execute action plans to drive revenue and market share.
• Collaborate on website and social media launches for new or transitioning properties and advise on reputation management.
• Champion web direct booking strategies to reduce OTA dependence and increase digital direct revenue.
• Travel to hotels and corporate locations as needed.

Requirements:

• 4+ years of experience in digital marketing or digital marketing agency.
• Proficient in Google Analytics, SEO, paid media, email marketing, and social media marketing.
• Experience with CRM, CMS, and marketing tech platforms.
• Hospitality industry experience (Marriott, Hilton, Hyatt, IHG) is a plus.
• Self-starter with strong time management skills; comfortable working remotely and independently.
• Highly detail-oriented, proactive, and solutions-focused.

The compensation offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, work location, etc. Crescent Hotels is a multi-state employer and the salary ranges indicated herein may not reflect positions that work only in other states.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid vacation time off, paid sick time off, paid holidays annually.