Director of eCommerce

We are seeking a results-oriented and strategic Director of eCommerce to lead our digital commerce initiatives, storefront development and order entry operations. This leadership role owns the end-to-end online customer journey. You will drive eCommerce growth through data-driven strategies, optimized site experiences, compelling content and by building a high-performance team. The ideal candidate has deep experience in eCommerce, a strong understanding of analytics and A/B testing and the ability to lead both digital strategy and tactical teams.

Sales & Digital Channel Optimization

• Drive online revenue by optimizing conversion (attachment rate), AOV and customer engagement through data-driven strategies

• Own the digital customer experience from login to order fulfillment, including pricing, promotions and account-level workflows

• Partner with NA/EMEA Exhibitions team to align eCommerce strategies with event initiatives, ensuring seamless customer experiences across digital and physical touchpoints

• Leverage analytics tools to measure and report on eCommerce performance and customer behavior. Use insights to identify opportunities for improving CVR, AOV and other KPIs
• Work cross functionally to implement A/B testing initiatives and track results/ROI

Site Merchandising & Content Strategy

• Own digital merchandising strategy to ensure optimal product discovery, categorization, cross-selling and pricing/promotional alignment

• Drive product presentation standards across the site, including naming, images, specifications, filters and navigation hierarchy
• Develop and manage a content strategy that supports guided selling, customer education and SEO where appropriate. Ensure all digital content aligns with business initiatives and brand voice

Platform & Technology Oversight

• Lead eCommerce platform migration with Big Commerce across multi-phase rollout

• Partner cross functionally on data/API integrations with 3 party tools - ERPs, CRM, GA4, etc.
• Support roadmap for digital platform enhancements, including user experience improvements, new feature rollouts and technical upgrades based on evolving business needs and customer analytics

Store Setup & Order Entry Operations

• Oversee storefront development (item setup) process, which includes the creation of new shows, pricing, inventory availability and technical specs

• Manage order entry process, including orders placed through eCommerce channels and those that require manual entry

• Lead continuous improvement initiatives for both teams

Requirements

• 7+ years of progressive experience in eCommerce

• Proven success in developing and executing end-to-end eCommerce strategies that drive growth, profitability and customer engagement

• Deep experience with site merchandising, product content, search, filtering, checkout optimization and customer journey

• Proficiency in eCommerce platforms and site migration initiatives (Big Commerce preferred). Familiarity with headless commerce or composable commerce architecture is a plus

• Experience with analytics and performance tools (GA4 preferred). Strong analytics mindset and ability to interpret data to inform decision-making

• Ability to align eCommerce operations with wider business goals, working closely with leadership

• Skilled in working across departments (IT, project management, marketing, etc.) to deliver seamless online customer experience

• Understanding of current eCommerce trends, customer behavior and emerging technologies (AI, personalization, etc.)

• Effective communicator who can present complex data and strategies to leadership

• Strong leadership and people management skills. Track record of hiring, mentoring and developing talent within high-performing digital teams

Our team members are our family, so we help our team members care for their families. The rewards of joining GES are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:

• Competitive salaries
• 401K with company match
• Healthcare/vision/dental insurance
• Wellness benefits
• Career development program
• Employee assistance program
• Vacation time
• Community involvement opportunities
• Team activities

And much more...