Marketing Automation Content Associate

Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey's health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It is this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive. When our employees bring their best and succeed, the Company succeeds.

* Write and edit content for various formats including email campaigns, blog posts, whitepapers, video scripts, social media, and event collateral
* Collaborate with the marketing team to execute account-based marketing (ABM) campaigns that fill and convert the sales funnel
* Develop content for both B2B prospects and health plan member audiences
* Design simple visuals using tools such as Canva or Figma and collaborate with the junior designer for higher-fidelity assets
* Apply SEO and UX writing best practices to ensure content effectiveness across platforms
* Draft and iterate using AI tools such as ChatGPT, Jasper, Grammarly, and Descript to increase quality and speed
* Participate in brainstorming sessions and marketing standups to align messaging and campaign goals
* Maintain a consistent voice across NovaWell's content library and adhere to brand standards

• Utilize Hubspot for launching and managing campaigns

* 1-3 years of professional writing or content marketing experience, ideally in a B2B SaaS or healthcare environment
* Proven ability to write clearly and persuasively for different formats and audiences
* Experience or strong interest in using AI tools such as ChatGPT, Jasper, Grammarly, or Descript
* Basic design skills using Canva, Figma, or similar tools
* Portfolio or writing samples required as part of the application
* Excellent collaboration and time management skills
* Comfort working in a remote, fast-paced, mission-driven startup

* Experience in healthcare, digital health, or behavioral health sectors
* Familiarity with account-based marketing and/or lead generation strategy
* Understanding of Hubspot, SEO, web publishing, and email marketing best practices

At NovaWell, we believe that diverse teams create stronger outcomes. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, disability status, or veteran status. We encourage all qualified candidates to apply.

Salary Range:

This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to: education, experience, licensure, certifications, geographic location, and internal equity. This range has been created in good faith based on information known to Horizon at the time of posting. Compensation decisions are dependent on the circumstances of each case. Horizon also provides a comprehensive compensation and benefits package which includes:

• Comprehensive health benefits (Medical/Dental/Vision)

• Retirement Plans

• Generous PTO

• Incentive Plans

• Wellness Programs

• Paid Volunteer Time Off

• Tuition Reimbursement

Disclaimer:
This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.

Horizon Blue Cross Blue Shield of New Jersey is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Horizon will consider reasonable accommodation requests as part of the recruiting and hiring process.