Product Analyst (SEO & AEO)
 First National Bank | |
 United States, Pennsylvania, Pittsburgh | |
 Sep 11, 2025 | |
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Primary Office Location:626 Washington Place. Pittsburgh, Pennsylvania. 15219.
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Product Analyst (SEO & AEO)
Position Summary:
We are seeking a data-driven and detail-oriented Product Analyst (SEO & AEO) to join our digital experience team. This role is responsible for optimizing our website's organic visibility and enhancing content discoverability across platforms. The ideal candidate will leverage industry-leading tools to monitor performance, identify opportunities, and collaborate cross-functionally to implement SEO and AEO best practices. Key Responsibilities:
Business Unit: Retail Operations Reports To: Manager of Digital Channels and Payments Position Overview: This position is primarily responsible for supporting the development and implementation of digital channels and payments strategies for the Bank including assisting with the management of online banking, mobile banking, online bill paying and debit card services. Assists with product management including analyzing existing product performance and developing and improving our product offerings to meet market demand while enhancing our competitive advantage and profitability. Primary Responsibilities: Supports the selection, design, development and promotion of digital experiences. Completes basic analysis of digital experience, market trends and third party requirements as necessary, in support of the development of new and existing digital experiences. May help in the development of a business case, business plan and roll-out of experiences. Assists in efforts to increase the penetration and usage of digital banking channels to attract new customers and retain existing clients. Helps to locate and evaluate new vendors including assisting in the negotiation and administration of contracts for the provision of products and services to support the digital banking strategy. Executes customer focused quality assessments and improvement processes. As part of the first line of defense, supports risk management, compliance and audit needs as necessary. Assists with the development of appropriate training materials for front line staff to ensure adequate product knowledge for client sales and support including performing training as needed. Develops and maintains business reporting capabilities. Monitors business results of recently introduced or existing digital experiences, coordinates reporting and may recommend modifications to improve results. Performs other related duties and projects as assigned. All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions. Minimum Education: BA or BS Minimum Years Experience: 3 Special Skills: Excellent project management skills Excellent communication skills, both written and verbal Excellent organizational, analytical and interpersonal skills Detail-oriented Ability to use a personal computer and job-related software MS Word - Intermediate Level MS Excel - Intermediate Level MS PowerPoint - Intermediate Level Experience in a similar position. In-depth knowledge of digital channels, payments, banking practices and regulations requiring legal compliance. Special Licenses and Certificates: N/A Physical Requirements: N/A Equal Employment Opportunity (EEO): It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace. | |