TITLE: VICE PRESIDENT, STRATEGIC ACCOUNTS
PREFER CANDIDATES IN FOLLOWING REGIONS:
Northern Virginia, Atlanta, GA, Phoenix, AZ, Dallas, TX
POSITION SUMMARY
: The Vice President, Strategic Accounts is responsible for leading a portfolio of CPG's top accounts towards stated customer and company objectives and is responsible for the growth, management, retention, and experience of these accounts. The position is responsible for building positive relationships with clients, setting objectives and goals, allocating budgets, devising strategies to identify new opportunities, and developing programs to attract potential customers and maintain existing accounts. They manage relationships with key customers to ensure they are satisfied with the service being provided, develop and implement plans for increasing sales in specific markets, and collaborate with other departments such as marketing or human resources to ensure that the company's strategic objectives are met.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Manage stakeholders across enterprise, regional, and local business units
- Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
- Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
- Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
- Develops a complete understanding of each client's goals, markets, needs and expectations of Performics
- Works within client relationships to champion initiatives that drive marketing decisions across digital channels
- Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentation
- Advocates across functional areas within client relationships (marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
- Communicates and implements Intent-Based planning for all accounts
- Independently leads performance and strategy presentations
- Solves client problems and uses conflict management skills within a professional environment
- Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
- Leverages syndicated digital and industry research to benchmark trends and/or manage expectations of forecasted trend
- Responsible for accurate funnel management, ensuring all opportunities are properly captured in NetSuite to reflect correct Expected Close Dates, Stages, and other essential information.
QUALIFICATIONS
:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
- Bachelor's degree in business management, marketing, or related field
- At least 10 years of experience in sales and account management
Computer Skills:
- Microsoft Office Suite, Email
- Experience with Salesforce, or other CRM software
Certificates and Licenses:
Supervisory Responsibilities:
- Manages a team with the expectation of growth. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting at a desk or working on a computer. Must be able to lift up to 15 pounds at a time. May be required to walk around facility.
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
CPG is an equal opportunity employer. We will consider all employment applicants without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
*We utilize E-Verify
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CPG
Jun 16, 2025 