Marketing CRM Manager

TEKsystems
$100,000.00 - $130,000.00 / yr
life insurance, long term disability, tuition reimbursement, 401(k), retirement plan
United States, North Carolina, Thomasville
May 28, 2025
The Manager-Marketing CRM will develop and implement marketing CRM strategies to drive revenue and enhance customer engagement. This role will work closely with the sales team to create targeted campaigns that generate leads and convert them into revenue. Additionally, the position involves analyzing customer data to identify trends and opportunities for personalized marketing campaigns. By ensuring the effective use of the Marketing CRM system, this role will significantly impact business growth and customer satisfaction. Responsibilities: -Develop and implement Marketing CRM strategies and programs to drive revenue and enhance customer engagement and loyalty. -Collaborate with Sales and other members of the Marketing team to create and execute targeted campaigns that generate leads that turn into opportunities and revenue. -Analyze customer data and behavior to identify trends and opportunities for personalized marketing campaigns. -Monitor and measure the effectiveness and ROI of CRM campaigns and initiatives, using analytics to optimize performance. -Ensure the Marketing CRM system is effectively utilized, maintaining accurate and up-to-date prospect/contact records. -Manage and conduct monthly Net Promoter Score Surveys reporting to sr leadership. -Create reports and presentations on CRM activities and outcomes for sr leadership. -Provide training and support to team members on CRM tools and best practices. -Stay abreast of regulatory requirements, industry trends, and emerging technologies to continuously improve CRM strategies and tools. -Manage and maintain customer segmentation and targeting processes. -Provide positive and constructive feedback, including disciplinary action to employees regarding job performance as it relates to the general job requirements of those employees they lead. -Assist in interviewing and making hiring, termination and promotional decisions Qualifications: - 4 years of experience leading CRM and customer journey efforts for a B2B company, preferably Salesforce Marketing Cloud Account Engagement (previously Pardot) - 4 years of experience in leveraging data/analytics to identify audiences and uncover insights for targeting (Google Analytics or Adobe Analytics) - Understanding on how salesforce system/CRM can integrate with website and paid adverting data, five9 phone systems - Experience doing both creative email campaign and technical execution of those campaigns. - Demonstrated experience leading and coaching others - Excellent verbal and written communication skills - Demonstrated proficiency with Microsoft Office Pay and Benefits The pay range for this position is $100000.00 - $130000.00/yr. Great Health Benefits including a Zero premium medical plan for employee only coverage Vision & Dental Short Term & Long Term Disability Flex Spending Accounts 401k Retirement plan with company match and additional company annual discretionary match opportunity Life Insurance Wellness Program Tuition Reimbursement for Drivers and Technicians Training and growth opportunities to build a career We prioritize our OD family of employees Ability to advance through our promote from within philosophy National Career Opportunities Available at our 260+ service centers Workplace Type This is a fully onsite position in Thomasville,NC. Application Deadline This position is anticipated to close on Jun 10, 2025. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.