Principal Product Marketing Manager - Firefly Creative Production

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Principal Product Marketing Manager, Firefly Creative Production

Location:San Jose, CA or San Francisco, CA

About Adobe:Adobe is changing the world through digital experiences. We help our customers create, deliver, and optimize content and applications. Join us to help craft the future at the intersection of creativity, marketing, and AI.

About Firefly Creative Production (FCP): With out-of-the-box workflows and a no-code interface, Adobe FCP makes common edits a breeze. Replace backgrounds, crop images, and color grade on thousands of files all at once. Leverage the magic of Adobe Firefly and other AI tools to master creative production tasks at scale. Learn more here

Position Summary:We are seeking a dynamic, expert, and strategic Principal Product Marketing Manager to lead product strategy and go-to-market success for FCP. This role will be pivotal in driving the success of our innovative AI-powered creative production solutions, ensuring they meet the needs of our enterprise customers and align with Adobe's overall strategy.

Key Responsibilities:

• Customer and Market Insights: Conduct research and gain first-hand observations with customers to understand needs, market trends, and competitive landscape. Synthesize insights to inform product development and marketing strategies.

• Product Strategy and Roadmap: Co-own, together with Product Management, the product strategy and upcoming calendar of new product and feature releases

• Go-to-Market Strategy:Develop and execute comprehensive go-to-market plans for Firefly Creative Production, including pricing, packaging, positioning, messaging, and launch strategies.

• Sales Enablement:Collaborate with sales teams to create and deliver training, sales tools, and collateral that effectively communicate the value proposition of Firefly Creative Production.

• Content Development:Lead the creation of high-impact marketing materials, including case studies, whitepapers, presentations, and web content.

• Customer Engagement:Engage with key customers to gather feedback, understand use cases, and develop customer success stories.

• Cross-Functional Collaboration:Work closely with product management, field sales, engineering, and other cross-functional teams to ensure alignment on product strategy and execution.

• Performance Metrics:Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and adjust strategies as needed.

Qualifications:

• Experience:7+ years of product marketing experience (12+ years total experience), preferably with a mix of AI, software, and creative experience.

• Education:Bachelor's degree required. MBA preferred.

• Skills:Strong strategic thinking, problem structuring, analytical, and problem-solving skills. Excellent written and verbal communication skills. Ability to manage multiple projects and priorities in a fast-paced environment.

• Leadership:Proven ability to lead and influence cross-functional teams and drive results.

• Customer Focus:Deep understanding of customer needs and the ability to translate them into compelling marketing strategies.

• English language fluency

• Ability to travel (25%)

Why Adobe?At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

How to Apply:If you are passionate about driving the success of innovative products and have a track record of delivering impactful marketing strategies, we want to hear from you. Apply now to join our team and help shape the future of Firefly Creative Production.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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