Principal Engagement Marketing Manager, Acrobat

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Acrobat is transforming how business professionals work-powering smarter workflows, seamless collaboration, and effortless efficiency across devices. At the heart of this transformation is the way we engage our users: helping them discover, adopt, and fall in love with the product every day.

We're looking for a strategic engagement marketing leader to join the Business Professional Product Marketing team at Adobe. This role is foundational to how we bring our product to life for millions of users. You'll lead end-to-end strategies that improve the customer experience, deepen product usage, and drive both short-term activation and long-term retention.

This role goes beyond channel execution to craft strategy with Product, Growth, Marketing, and Finance teams.

• Define and evolve Acrobat's engagement strategy by identifying key use cases and opportunities to improve activation, retention, and long-term value across platforms.
• Lead product marketing strategy for new features and in-product experiences, ensuring launches are rooted in real user needs and positioned for impact.
• Develop clear, compelling messaging frameworks that connect Acrobat's capabilities to the outcomes our users care about most.
• Deepen our understanding of user personas through market research, customer insights, and behavioral data - and translate those insights into actionable strategy.
• Foster advancement in uncertain conditions by structuring solutions to open-ended issues, aligning collaborators, and motivating cross-functional teams - such as customers and partners - to drive projects forward.
• Partner cross-functionally with Product, Lifecycle Marketing, Design, Research, and Engineering to align on goals and deliver a cohesive user experience.
• Champion experimentation and learning, helping the team evolve how we test messaging, optimize journeys, and measure success.

This role is central to evolving how we engage users with Acrobat.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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Massachusetts:

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