MK29P2 Marketing Manager

Position Summary

The Marketing Manager - Journals, Portfolios & Related Products is responsible for developing journal and subject-level portfolio marketing strategies to achieve submissions growth, increase usage, and ensure author and customer satisfaction and retention goals. The individual will develop and inform the product marketing strategy for journals, products and services in their portfolio in conjunction with colleagues within the Global Editorial Strategy (GES) and Global Editorial Operations (GEO) teams, and alongside external Editors-in-Chief.

The Marketing Manager will develop and maintain an in-depth understanding of audience needs, use cases and competitors to build effective positioning that aligns to customer needs. A trusted business partner, they will work cross-functionally to craft and communicate product value propositions and partner with the broader marketing organization to increase awareness and drive demand.

They will collaborate closely with the Demand Marketing team to share journal / portfolio strategies, go-to-market plans and initiatives, customer and market insights and will provide and craft messaging to feed into integrated campaigns aimed at target markets and personas.

They will also play a pivotal role in nurturing and developing relationships with journal Editors-in-Chief and society, Divisional, and partner stakeholders. They must be a strong public speaker, who is comfortable presenting to groups of Editors and successfully communicating marketing concepts to a non-marketers.

The individual should be familiar with ACS products and services, our publishing models, and understand the needs of internal editorial colleagues and external Editors-in-Chief. They should have a strong understanding of the academic industry and trends.

Responsibilities

• Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios.
• Implement a scalable approach to journal, portfolio, and related product marketing, ensuring a focus on core priorities and goals, and managing stakeholder expectations accordingly.
• Marketing / editorial liaison - nurture and develop relationships with internal colleagues and external stakeholders, including Editors-in-Chief, engaging in open dialogue to gain buy-in for marketing strategy and plans; manage stakeholder expectations as required.
• Build and maintain strong working relationships with the Demand Marketing team, developing marketing strategy, messaging, and copy, to inform the operationalization of integrated marketing campaigns throughout the year.
• Develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to author needs.
• Communicate goals, initiatives, and results of marketing campaigns internally, cross divisionally, and with other relevant product stakeholders, including external Editors-in-Chief, through in-person and hybrid meetings.
• Present marketing updates and results at relevant in-person and hybrid Marketing and/or Editorial meetings throughout the year.
• Assess available market research to better understand researcher needs, analyzing market trends and monitoring competitive activity, utilizing research and behavioral insights to better understand how to communicate with our customers.
• Develop clear and compelling messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries etc.) that differentiate them in the market (globally and by region).
• Develop editorial enablement tools, including presentations, battlecards and one-pagers, to use at conferences, meetings, and outreach events.
• Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
• Attend internal and external meetings in-person or hybrid when required.
• Represent the marketing team on cross-departmental projects as needed.
• Other duties as assigned, to meet business needs.

Key Skills:

• Ability to define strategic opportunities and successfully articulate and execute plans to address them.

• Ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.
• Creative thinking and problem-solving abilities with a solutions-focused mindset.
• Strong interpersonal skills for interacting with different types of internal and external stakeholders, and with individuals across different cultures.
• Ability to quickly establish relationships with colleagues and stakeholders, gain trust, manage expectations, and influence outcomes.
• Must be a confident public speaker, comfortable in front of large, senior groups, and a good copywriter.
• Understanding of effective digital marketing channels and tactics and able to articulate marketing priorities to non-marketers.
• Good organizational skills and attention to detail.
• Good project management skills with the ability to manage multiple projects simultaneously with multiple stakeholders and contributors and meet both short- and long-term deadlines.
• Confidence in managing marketing budgets, accurately tracking spend, and reporting on marketing Return on Investment (ROI).
• Desire to learn new skills and grow as a well-rounded marketer.
• Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
• Solid working knowledge of MS Office products.

This position is based in the Washington, DC offices of the American Chemical Society. Some travel will be required. ACS Publications employees work a hybrid work schedule, consisting of working onsite Tuesday and Wednesday. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.

A reasonable rate of compensation for this position is:

• Washington, DC office: between $71,000 - $97,000 per year.

ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.