Senior Marketing Specialist

Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world.

Innovation goes far beyond materials science; it's powered by the passion, creativity, and diverse expertise of 9,000 professionals worldwide. Whether you're a finance wizard, a tech enthusiast, an operational powerhouse, an HR changemaker, or a trailblazer in materials development, you'll find your place at Avient.

Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!

Job Summary

The Senior Industry Specialist provides leadership in strategic and tactical marketing (market penetration, segmentation, and effective value capture tools and launch packages) and platform/product definition for Avient's products and positioning with minimal direction required and demonstrated ability to interact and influence effectively at the managerial peer level. This marketing professional will be focused on the packaging, transport, and industrial industries.

Essential Functions

• Profitable growth.
• Gross margin targets as a percentage of sales.
• Gross margin percentage expansion.
• Vitality index growth.
• Vitality GM targets.
• New product launches.
• Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
• Assists in leading the tracking and measuring of key market trends, competitive position, and delivery on specialization strategy.
• Assists in leading identification of new ideas and opportunities for growth.
• Generating effective sales campaigns, advertising programs and technical literature. Monitors gross margins and profitability against control standards.
• Implements the industry's overall marketing goals. Monitors business results. Updates Strategic Plan in conjunction with management for their industry.
• Assists in creating technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through market staff and Marketing Communications.
• Assists in directing and oversight of new market development for current or prospective programs for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term marketing strategies.
• Provides leadership to ensure customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact, promote sales effort, evaluates market trends, and develops business at target accounts.
• Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.
• Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/county regulations.
• Attends various trade/organization functions to develop business contacts and gather market information.
• Supports and is committed to Avient's LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
• Coordination, support, and participation in the POL process and the situational analysis system.
• Leads the creation of value proposition for the industry, focusing on the customer and ensuring product quality and consistency.
• Responsible to assist in leading the communication of marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action.
• Holds conversations with R&D and partners to set direction for Avient. Takes customer and market trends, feedback, and opportunities to create technology focus. Owns key linkage between customer, business and technology.
• Leads the development and planning of the industry approach, modeling, and marketing communication(s).
• Drives measurement and tracking activities including market size, market share, and ROI. Scope
• Personnel: Individual contributor. Budget: None
• Sales Revenue: Business unit specific. Other
• Reports to Industry Manager or above.