Sr. Marketing Program Manager

Troy, Michigan

10-25%

• Guide team of marketing professionals to ensure key business objectives and marketing plans are executed with efficiency and accountability
• Aid in the continuing development of team members and provide ongoing guidance, training, and direction in achieving the team and company objectives
• Manage all aspects of multi-faceted marketing projects and campaigns, including multimedia direct marketing and advertising programs, development of content related directly to a trade show or lead generating campaign, and event promotion and coordination
• Develop a comprehensive marketing strategy to achieve goals set by executive leadership, sales leadership, and marketing leadership.
• Obtain product or service information by interviewing or requesting such information from necessary parties, including internal division subject matter experts or clients
• Develop innovative ways to communicate marketing messages, including direct mail, email, web, video, and at trade shows and events
• Collaborate closely with corporate marketing shared services departments, such as brand management and campaign management, to manage the production and execution of marketing projects and campaigns
• Analyze metrics and results from marketing programs and provide ROI reports to marketing leadership
• Maintain brand standards in all aspects of marketing projects
• Ensure marketing messaging is consistent and drives the key messages in an impactful way
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives

• Bachelor's degree in a related field or comparable work experience
• At least 12 years of marketing experience
• Experience in a leadership or management role

• Strong writing skills and the ability to generate impactful marketing messages, demonstrated through writing samples and references
• Experience effectively managing a variety of marketing projects and timelines
• Experience managing a variety of direct marketing, video, advertising, collateral creation, and web content projects
• Strong skills in Microsoft Office (Word, Excel, Outlook, and especially PowerPoint)
• Knowledge of AP style
• An excellent understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• A positive attitude with a desire to go above and beyond expectations
• Technology/software industry and public sector experience preferred
• Trade show and or user conference experience preferred