Assistant Director Client Marketing

Summary

The Assistant Director, Client Marketing, reporting to the Senior Director, Prospect & Client Marketing, is a key leader in the marketing department. This role leads the strategic development and delivery of marketing programs aimed at driving repeat business from existing clients. This role is critical to the demonstration of the Marketing function as a growth driver for our business. This role must be led by an innovative, strategically minded, and experienced marketer who is comfortable with ambiguity, is data-driven and results-oriented, and has a proven track record of leading a diverse set of cross-functional stakeholders and teams.

Primary Duties & Responsibilities

• Develops multi-year strategies and programs that deepen client relationships with existing clients and support broader departmental, product, and enterprise strategies.
• In alignment with multi-year strategies, assists team in the development and execution of client program strategy, including identification of KPIs, target audience, testing strategy, and messaging approach.
• Assist in the development of annual client marketing team KPIs, plans, and budget.
• Leverage data-driven approach to develop recommendations for program optimization and innovation to drive desired business outcomes and problem resolution.
• Partner with Consumer Insights to shape consumer research that informs innovation and optimization of programs and strategies.
• Coordinate with measurement partners to evaluate and provide business perspective on necessary measurement framework which demonstrates business impact of work.
• Assist in development of annual contact strategy for clients at the household level.
• Partner with data, activation, and Martech teams to advance personalization capabilities in support of annual programs.
• Identify process and artifacts improvements allowing teams to efficiently develop strategies and lead programs.
• Represent team's work to peers and leadership, both within the marketing team and with other partners and stakeholders.
• Foster a culture of collaboration, innovation, and accountability with team and partners.
• Establish and maintain effective relationships with peers and leaders across marketing function and other enterprise partners and stakeholders.
• Ensure campaigns and programs align with all legal and compliance standards.
• Scan marketing and financial services industry trends for continued innovation.

Qualifications

• 9+ years of experience in Marketing, with a focus on strategy
• Bachelor's Degree in Marketing, Business, or related field
• Proven track record leveraging data and insights to develop strategies and execute marketing programs that deliver results
• Experience in developing, executing, and interpreting marketing tests
• Strong analytical abilities
• Team player interested in partnering in a highly collaborative environment and working with a diverse set of partners and stakeholders
• Proven ability to lead and influence medium to large cross-functional groups to achieve specific business outcomes
• Strong problem-solving skills
• Capability to simplify and communicate complex ideas for various audiences
• Strong interpersonal, communication, and presentation skills
• Strong project management skills
• Experience managing a high-performing team and developing talent

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Pay Range - End:

We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

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Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.

We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups