Marketing Director - Virtual

Our story

At Alight, we believe a company's success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to "Be Alight."

Our Values:

Champion People - be empathetic and help create a place where everyone belongs.

Grow with purpose - Be inspired by our higher calling of improving lives.

Be Alight - act with integrity, be real and empower others.

It's why we're so driven to connect passion with purpose. Alight helps clients gain a benefits advantage while building a healthy and financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, absence management and navigation.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at careers.alight.com.

Field Marketing Director

As a Field Marketing Director, a typical day toinclude the following:

At Alight, marketing and sales work as an integrated team owning the financial sales targets for the business. We are looking for a Field Marketing Director to join our North America Demand Generation team.This role is critical in reaching the marketing pipeline goals and targets, aligned to the sales revenue targets. This person will be responsible for leading the demand generation efforts for Alight's strategic account team, and managing the ABM field marketers who work cross-functionally with sales, business development to build and execute persona-centric integrated marketing programs to expand business within Alight's strategic account base.

Key areas of responsibility:

• Drive business growth through disruptive marketing strategies including direct marketing, channel marketing, ABM, and digital programs to deliver on the pipeline, bookings, customer experience, and brand outcomes.

• Work with the team to create, execute, and analyze account-based marketing programs that create a differentiated customer experience to engage and convert key accounts.

• Manage, train, coach and lead a team of field marketing managers who are focused on the driving revenue to Alight's strategic accounts with ABM efforts.

• Align and work with various cross functional teams to drive results and execute highly effective integrated campaigns that are aligned to business objectives.

• Partner with sales leadership on defined target setting, planning, and to ensure there is collaboration and clear communication between the teams.

• Work with the team to create, execute, and analyze account-based marketing programs to engage and convert key accounts.

• Measure and analyze marketing campaign results, demand waterfall, marketing vehicles, and vendors, to find ways to improve efficiency and ROI.

• Establish a regular reporting and communication cadence with marketing leadership and sales counterparts.

• Meet or exceed annual targets and growth plans.

• Work with the team to leverage integrated and multi-channel campaign materials to develop and execute measurable demand creation programs that drive market awareness and revenue.

• Interlock with SDR teams and SDR leadership to create a consistent experience from marketing through targeted outbound prospecting campaigns.

• Manage programs to adhere to the revenue marketing budget.

• Research, choose, design, and manage live events to be included as tactics in the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates.

• Evaluate, select, and manage vendors that contribute to local demand marketing programs, including event venues and services, digital marketing, advertising and content, designers, copywriters, and data providers.

• Analyze local pipeline volume, performance, and forecasts, including specific views for segments and sales reps.

• Conduct local buyer journey mapping (as needed).

• Develop and implement pipeline acceleration programs jointly with sales.

Required experience and skills:

• Leadership expertise with remote working teams across complex and matrixed environment.

• Experience with customer nurture/ABM programs with demonstrable success.

• Prior B2B marketing experience, preferably within the benefits, payroll, and/or HCM technology space.

• Skills with reporting, analyzing data and uncovering ways to optimize performance.

• Knowledge and experience executing modern marketing channels, including but not limited to virtual events, conferences, webinars, email, direct mail and digital advertising.

• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.

• Ability to think strategically, prioritize tasks, and execute with attention to detail.

• Energetic, high performer with a willingness to take initiative and be resourceful.

• Excellent presentation skills and confidence in communicating with senior level sales directors.

• Ability to develop people: Coaches people in their current roles to improve performance and prepares them for future roles.

• Track record of creating partnerships with sales leaders.

• Strong cross-departmental collaboration skills - generating demand as one team.

Education:

Bachelors Degree in Marketing (preferred) or equivalent work experience

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and "Top 100 Company for Remote Jobs" 5 years in a row.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it's important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

As part of this commitment, Alight will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.If reasonable accommodation is needed, please contact alightcareers@alight.com.

Diversity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business unit.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

Maximum :

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate's experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: https://bit.ly/Alight_Benefits

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.